We understand that creating compelling user-generated content (UGC) is essential for showcasing your brand and engaging your audience. To make this process smoother for both you and our talented creators, we've put together a comprehensive guide on how to write an effective brief. Follow these steps to ensure your UGC creators capture the essence of your brand and deliver outstanding content. 🤩

View and copy this briefing template to start crafting your first brief before you start a new project!

Step 1: Define Your Objectives

Clearly outline the goals of your UGC campaign. Are you aiming to increase brand awareness, showcase product features, or highlight user experiences? Identifying your objectives will help creators understand the purpose and tone of the content.

Step 2: Provide Inspirational Videos

Share inspirational videos or examples that align with your brand vision. These can serve as a reference point for UGC creators, helping them grasp the desired style, mood, and messaging. Ensure these examples showcase successful UGC campaigns or content that resonates well with your target audience.

Step 3: Set Guidelines

Establish clear guidelines for UGC creators to follow. Include specifics on video length, format, and any technical requirements. Thankfully, Twirl makes this easy with selection buttons for these important notes. Also, clearly communicate your expectations regarding content themes, tone, and style. Providing detailed guidelines helps creators understand the boundaries while encouraging creativity within those limits.

Step 4: Highlight Unique Selling Points (USPs)

Emphasize the unique selling points of your products or services. Clearly articulate what sets your brand apart from others in the market. This information helps UGC creators tailor their content to showcase the distinctive features that make your brand special.

Step 5: Know Your Audience

Provide insights into your target audience's preferences and interests. Understanding your audience enables creators to tailor their content to resonate with the people you want to reach. Share demographic information, preferred platforms, and any relevant trends that can guide the creation of content that appeals to your audience.

Step 6: Incorporate Hooks

Encourage UGC creators to include engaging hooks in their videos. A hook is a captivating element at the beginning of the video that grabs viewers' attention. This could be a compelling story, a surprising fact, or an intriguing question. Hooks are essential to keep viewers interested and encourage them to watch the entire video.

Step 7: Establish a Call-to-Action (CTA)

Clearly define the desired action you want viewers to take after engaging with the UGC. Whether it's making a purchase, sharing the content, or participating in a campaign, a well-defined call-to-action guides creators in crafting content that drives the intended outcome.

Step 8: Revisioning the Videos

Facilitate a revision process to ensure the final content aligns with your vision. Allow UGC creators the opportunity to submit drafts for feedback before the final submission. Provide constructive feedback, focusing on areas that need improvement or alignment with your brand guidelines. It often helps to input time markers for more specific edits such as caption edits or specific shots.

Step 9: Leave room for their own creativity

Encourage your UGC creators to be creative and to add their own vision. This helps with the organic & human factor your brand is trying to provoke!

Finally, Count us in! 🧡✨

By following these steps, you'll be well on your way to creating a brief that inspires and guides UGC creators to produce outstanding content. We want you to know that Twirl will be with you every step of the way, enhancing the brief, helping you pick creators, making the first round of revisions, and ensuring your content comes out perfectly.

If you have any further questions or need assistance, feel free to reach out – we're here to help!