We offer 100% usage rights to the brand for all of the content you create and are paid for via Twirl.
This means the brand can use it for paid or organic ads on their website, social platforms, or other business related platforms.
What are Usage Rights?
Usage rights refer to the permissions granted by content creators to brands or platforms regarding the use and distribution of their created content. At Twirl, we believe in transparency and empowerment, which is why we offer comprehensive usage rights to brands.
Usage Rights at Twirl: When brands receive final content from Twirl creators, Twirl grants them a fully paid-up, worldwide, non-exclusive, royalty-free licence to use, copy and edit the content for the permitted use set out in the campaign brief.
All intellectual property rights in the final content remain the property of Twirl and/or the creator, as applicable. Brands receive the right to use the content in line with Twirl’s Terms and Conditions. Content may be edited, provided this does not change the character of the creator. This includes AI-assisted edits: AI may not be used where it would change or misrepresent the creator’s character or identity.
At Twirl, we're committed to fostering a collaborative and empowering environment for content creators & brands. Understanding usage rights is key to navigating the dynamic landscape of content creation. We work to ensure brands and creators have a fair business trade on our platform.
If you have any questions or need further clarification on usage rights, our team at Twirl is here to assist you. Please don't hesitate to reach out with any questions or concerns.