The creator roster is designed to speed up your content creation process with continuous collaboration. It allows you to quickly select creators you've worked with before that you really loved or creators you'd like to work with that seem to align well with your brand.
To utilize this feature, find the creator you liked in your previous campaign or one that you want to save for later, and click "Invite creator."
The creator then receives an email that looks something like this:
Email to creator
Email to creator
Hey, [creator's name], [brand's name] has invited you to join their Creator Roster!
🤩 What's a Creator Roster?
Brands 'favourite' creators whose portfolio stands out to them, aligns with their brand ethos, or matches their aesthetic. By inviting you to their Roster, they hope to partner with you consistently!
😇 What this means for you:
You get first chance to apply to their incoming briefs
You get first come, first serve to join a campaign (a.k.a. if you're the first to apply, they can 'approve' immediately.
When you receive a product, you can use it for multiple campaigns with them!
✔️ So, let us know, do you accept their invitation?
+ no pressure! We know that sometimes you decide to work with a brand depending on the brief, pay, etc. Even if you don't wish to join their Roster at this time, you can still apply to their briefs when released publicly on Twirl.
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When you invite a creator to your roster, they can check out your brand or agency and confirm their alignment with your values and goals. If your creator confirms, their profile will be added to your roster page in your dashboard.
From here, your roster creators can be selected when you set up your campaign and will be directly invited, streamlining the entire turnaround time to a few days.
Not only does this speed up your UGC progress, it also helps you begin to build a relationship with valuable creators, utilize creators that already have products you've sent, and increases UGC impact through more authenticity.
If you have any questions about this process, feel free to reach out to our team at brands@usetwirl.com or via the chat in your dashboard!