Insights
In the Insights section you can view all of your data across multiple platforms such as Spotify, Instagram, TikTok, Youtube, Amazon, Soundcloud, Facebook and Twitter.
Spotify
Here, you're able to see a chart of how your listeners and followers change over time. You can adjust the time frame to show data across your whole career, or smaller increments of 1 week, 1 month, 3 months and 1 year. You can also see your top cities and countries, as well as your most popular tracks on Spotify.
Secondly, you can look at playlist count—the number of playlists your music is in— and playlist reach—the total number of followers the playlists have—and can see how these two metrics track over time. Your featured playlists are also displayed to show you which playlists you're included in.
Finally, you can see your popularity score. Here we look at the popularity index tracking over time, and the conversion, which is the listener to follower ratio. You can also which artists you are competing with.
If you want to dive into your Instagram data, you will be able to see your follower growth, your most notable followers, their age and demographic, top cities and top countries.
You can also look at some post information; average views per post, likes per post, comments per post.
Finally, we display an affinity analysis, so you are able to see the brands your audience are interested in and engaging with. This is really useful for setting targeting preferences for your social media ads.