The Benchmark Insights feature allows un:hurd Members to directly compare their growth metrics against other 'similar artists'. Specifically, it provides benchmarks for:
Total Instagram Followers
Total Spotify Followers
Monthly Spotify Listeners
How to you know who my similar artists are?
Your numbers are being compared to similar artists who are also in your selected genre and have a comparable Spotify popularity score to you. We analyse thousands of data points to identify the right peer group at your current project stage.
Rather than operating in the dark, Benchmark Insights illuminates how your numbers stack up to a relevant group of peers based on real data. This allows you to identify if you are outperforming or underperforming in certain areas and make informed decisions on where to focus for maximum impact.
Benchmark Insights is available to all Members and can be accessed from the Data & Insights section of the web app iOS and Android.
Check out how you're performing on the Spotify and Instagram tabs in 'Data & Insights'.