Customer Groups help you organise and understand your audience based on shared behaviours, visit patterns, or preferences. Instead of looking at customers individually, groups allow you to segment your audience into meaningful categories that update automatically as behaviour changes.
For example, you might create groups such as Frequent Visitors, High Spend Customers, or Customers Who Haven’t Returned Recently. These segments help you better understand how different types of customers interact with your business and allow you to tailor automations and communications accordingly.
Customer Groups are dynamic, meaning customers will automatically enter or leave a group when their behaviour changes. This ensures your segments always reflect the most up-to-date activity.
Groups are commonly used to:
Trigger automations
Send targeted campaigns
Analyse customer behaviour
Identify opportunities to increase visits and spend
Use cases
Use cases
1. Data Analyses - Use the AI Analyst to help you understand and segement your customers. Eg: Find out how many people come for breakfast or lunch every weekend.
2. Messaging - Send tailored messaging to groups that relate to their traits and behaviours (eg: Loyal breakfast customers or black coffee lovers)
3. Automations - Create powerful automations that link to your POS and loyalty platforms to help identify and reward specific customers, eg;
Let myne tag all your regular breakfast customers and send the data to your POS so you can create a promo around it
Send a customer a bespoke reward using your loyalty platform once they hit their one year anniversary at your store.
Where to find Customer Groups
Customer Groups live inside the Customers section of myne.
When you open Customers from the left navigation, you will see your existing groups listed in the sidebar alongside All Customers. Each group represents a dynamic segment of your audience.
From here you can:
View customers within an existing group
Explore how a group was created
Create a new group to segment customers in a different way
Creating a Customer Group
To create a group, open Customers and select Create new group. This will open the group builder where you define the behaviour required for a customer to belong to the group. This can be found in the criteria tab once a customer group is created.
Start by giving your group a clear name that describes the audience you are building. For example:
3+ Visits in the Last Month
Customers Who Haven’t Returned in 60 Days
High Spend Customers
Next, choose who should be included in the group. In most cases you will select Known customers, which includes customers who have shared identifiable details such as their email or phone number.
You can then begin adding criteria filters. Each filter represents a condition based on customer behaviour, such as:
Number of visits
Total spend
First or last visit date
Marketing preferences
Products purchased
Once your criteria are defined, create the group and myne will automatically track customers who meet those conditions.
The group builder includes an AI Explore assistant that can help suggest criteria. You can describe the audience you want to create and the assistant will suggest the appropriate filters for the group.
"Create a group of customers who visited 3 or more times last month."
How Customer Groups stay up to date
Customer Groups automatically update as customer behaviour changes.
Whenever a customer interacts with your business—such as making a purchase, checking in, or updating their profile—myne re-evaluates whether they still match the criteria for the groups they belong to.
If their behaviour changes, they may automatically:
Enter a new group
Leave an existing group
Move between segments
This ensures your groups always reflect real customer activity without requiring manual updates.
Note: Group names will sync as tags against customers within the group to your integrated POS/Loyalty platforms like Lightspeed & Marsello. They will also sync as lists to CRMs like Klaviyo.
Renaming a group will replace the synced tags/lists and deleting the group will remove the synced tag. This setting is off by default and can be turned on via the settings tab within a group. Read more in our guide on managing customer groups.
If you have any questions that aren’t answered here, please contact the myne support team for assistance at hello@myne.network