Every customer interaction starts somewhere — even before you know who the customer is. Learn about how myne creates customer profiles for customers who have not shared their details vs those who have. We call this unknown vs known customers.
What is an unknown customer?
An unknown customer is someone myne can recognise by behaviour, but who hasn’t yet shared their personal details.
This usually happens when a customer:
Pays using a card that isn’t linked to a customer profile
Visits or orders without completing a check-in
Interacts with a QR code or connection page without identifying themselves
Unknown customers:
May visit multiple times
Can still be recognised returning via the same payment card
Don’t yet have a name, email, or phone number attached
They represent repeat behaviour without identity.
What is a known customer?
A known customer is someone who has been identified and linked to a real customer profile in myne.
This happens when a customer:
Completes a check-in flow
Enters their details through a promotion or content
Is linked to a payment card they’ve previously used
Once a customer becomes known:
Their visits and spend are tied to their profile
Future visits using the same card are recognised automatically
They can be added to customer groups
They can receive personalised promotions, content, and automations
Importantly, when a customer becomes known, their past activity is linked to their profile — no history is lost.
How customers move from unknown to known
Most customers become known through everyday interactions, such as:
Scanning a QR code to check in
Viewing a Dynamic Connection Page
Claiming a promotion that requires customer details
Ordering or paying through an experience that captures identity
This transition happens automatically — no manual steps are required.
Why this distinction matters
The known vs unknown distinction affects how myne behaves across the platform, including:
Which promotions a customer can see or claim
Conversations with customers
Which automations are triggered
How customers are grouped and segmented
What appears in reporting and insights
Many myne features are designed to gently encourage unknown customers to become known — without blocking their experience.
Start your myne journey by creating a customer group, read our guide on Customer Groups.
If you have any questions that aren’t covered here, contact the myne support team at hello@myne.network.