What is Revenue Attribution?
Revenue Attribution tracks how your personalised ABM campaigns directly influence sales opportunities and closed deals. It proves which campaigns are driving pipeline and revenue.
View in Userled
Getting Started
Access Revenue Attribution Dashboard
Log into your Userled account
Navigate to Analytics in the main menu
Click on Revenue Attribution
What Are You Measuring?
Opportunities Supported - Deals influenced by your Userled campaigns
Pipeline Generated - New opportunities created after Userled engagement
Revenue Supported - Closed won deals with Userled touchpoints
Sales Cycle Length - How personalisation affects deal speed
Average Contract Value - Impact on deal sizes
Attribution Rules
Within 90 days of any deal activity or meeting activity
Only counts engagement / touch points with personalised content (not general website visits)
Links account / contact engagement to opportunity outcomes
Implementation
Connect Your CRM
Go to Integrations → Salesforce/HubSpot
Click Manage → Authorise
Complete authentication
View Your Data
Navigate to Analytics → Revenue Attribution
Select time period (30/60/90 days)
Review pipeline influence and revenue impact
Take Action
Prioritise high-engagement accounts with open deals
Share wins with sales teams and leadership
Scale campaigns showing strong attribution
Why This Matters
Prove ROI - Show actual revenue impact, not just engagement metrics
Optimise Campaigns - Double down on what drives real pipeline
Align Teams - Give sales and marketing shared revenue metrics
Accelerate Deals - Identify and act on high-intent accounts faster
Note: This data can also be pushed to the CRM for native/custom reporting