Credits are Twain's usage currency. You spend them when you generate content for a lead. Here's the full breakdown:
Action | Cost |
Generate Sequence (messages only) | 1 credit |
Generate Research (sales research only) | 1 credit |
Re-generating a sequence in the same campaign | Free |
Bulk imports, list operations | Free |
API & Orchestration Usage: Actions performed via the API consume credits at the same rate as the web app (e.g., generating a lead via API costs 1 credit).
‼️ Important Note for Clay Users: Unlike the web app, which remembers a lead automatically, API calls are triggered by your orchestration tool. Rerunning an existing row sends a new request to Twain, which will consume 1 additional credit. To avoid extra costs, we recommend using conditional logic to only run the API for empty rows.
Example
Enrich Lead A on Day 1 → costs 1 credit.
Update Lead A with new data on Day 10 → 0 additional credits.
Enrich Lead A in a different campaign → normal credit charge applies.
Getting Credits
Starter Bundle: Receive complimentary credits when you sign up.
Monthly Subscription: Your balance is topped up automatically each month.
On-Demand Top-Ups: Purchase extra credits anytime—no plan upgrade needed.
Shared Balance: One credit pool powers the API, web app, and your entire team.
Why This System Exists
Simplifies feature access with a single plan.
Makes credit spending predictable and scalable.
Allows teams of any size to share a common credit pool instead of paying per seat.