Twain now lets you choose how much research and reasoning goes into each lead. You pick the mode on the individual lead, not on the campaign, so one campaign can hold leads generated on Base, High and Ultra side by side, all drawing from the same credit balance. Your spend follows the value of each prospect instead of the size of the list.
Every mode verifies lead data in real time. The difference is how deep the research goes, how much reasoning happens before anything gets written, and how strong the writer is.
The three modes
Base
A lighter research pass with no separate reasoning step. You get the lead and company block, Relationship, and Signals with a source on each one. Signals lean towards the company rather than the person, and each one is backed by a single source. Best for volume and for lists you already understand well.
1 credit per lead
High
A full research pass plus a reasoning step before anything is written. Twain corroborates each signal across several sources, reads the person's own activity rather than just their company's, and adds two things Base does not have: Absent signals, which tell you what not to assume about the lead, and the Thesis tab with the prospect narrative, persona fit, and Why now. This is the quality level you got from Twain before modes existed.
2 credits per lead
Ultra
The deepest level, plus the strongest writer. Everything High gives you, with the richest research and the Strategy tab on top. Built for short, high value target lists where each account justifies the extra depth. Ultra takes noticeably longer to run than Base or High, which is expected.
10 credits for the first message step, then 2 credits for every additional step.
What Strategy adds on Ultra
Strategy plans the outreach before Twain writes it:
Level alignment. Whether the company signals and the person's own signals point the same way.
Risks. What could backfire, and which claims must not be used because they are unverified or belong to someone else.
Channel preference. Which channel to use, with a confidence level and the reasoning behind it.
Language and tone. The prospect's own vocabulary, the terms to use, and the terms to avoid.
Verified social proof. Which of your proof points will land with this specific person, and which are excluded and why.
Timing and date math. Every signal weighted by age, with sources. A two month old roadmap post is a hook. A 2020 funding round is history.
Three buckets. Everything Twain found, sorted into irrelevant, relevant but keep it internal, and relevant and write about it.
State of mind hypothesis. What the person is likely working on right now, and which objections the opener has to survive.
Sequence strategy. A ranked plan of what to raise in which step and what to hold back for a follow up.
Because Strategy plans the sequence step by step, the work grows with the length of the sequence. That is why Ultra is charged per message step rather than per sequence.
Strategy and Thesis export alongside the research, so the reasoning reaches your CRM and your reps, not just the message.
Mode comparison
| Base | High | Ultra |
Lead and company block, Relationship | Yes | Yes | Yes |
Sourcing behind each signal | One source | Corroborated across several | Corroborated across several |
Focus of the signals | Mostly the company | Company and the person's own activity | Deepest |
Absent signals | No | Yes | Yes |
Thesis | No | Yes | Yes |
Strategy | No | No | Yes |
Credits per lead | 1 | 2 | 10, plus 2 per additional step |
Where you choose the mode
The mode selector sits in the top right of the lead view, next to the Sequence, Research, Thesis and Strategy tabs. All four tabs are visible in every mode. On Base, Thesis and Strategy are greyed out and Absent signals tells you what it would show. Upgrade the lead from the selector to fill them in.
If you are new to Twain, you pick a mode during onboarding for your first lead.
Modes are an upgrade path. A lead generated on Base or High can be moved up to a stronger mode at any time. Ultra is final: the credits are spent and you already have the most capable version of Twain, so there is nothing to go back to.
Which mode should I use
Base gives you a usable sequence and catches obvious disqualifiers. High is where qualification gets sharp: it corroborates each signal across several sources, reads the person's own activity rather than just their company's, and flags fit problems that Base does not see. If qualification matters for a list, start on High.
A practical way to work: run the list on Base first, look at the research and the warnings, then upgrade the leads worth upgrading. High for the solid ones, Ultra for the handful of accounts where a booked meeting is worth ten credits. You never pay Ultra prices for a lead that turns out to be the wrong persona.
đĄ Not sure which mode fits? Generate two or three leads on Base, then upgrade the same leads to High and compare the Research tab side by side. The difference in sourcing and signal depth is easy to see.