The short version
Before Twain writes a single message, it researches the lead. Research and messages come out of one generation, and how deep that research goes depends on the mode you pick for the lead.
The output is structured across four tabs rather than one block of summary text. Each finding is sourced, so reps know where the information came from before they use it.
The four tabs
Open any lead inside a campaign. All four tabs are visible in every mode, but what they contain depends on how the lead was generated.
Tab | Base | High | Ultra |
Sequence | Yes | Yes | Yes |
Research | Yes, without Absent signals | Yes, in full | Yes, in full |
Thesis | No | Yes | Yes |
Strategy | No | No | Yes |
On Base, Thesis and Strategy are greyed out. Upgrade the lead from the mode selector in the top right to fill them in.
Research
What Twain found about the person and the company.
Lead and company block
The person's LinkedIn, headline, other roles, and location on one side. The company description, domain, and size on the other. This block replaces the score card that used to sit in the top right.
Relationship
Whether there is any existing connection between your company and this lead. If the research finds nothing, it says so, which tells you to treat the outreach as a true cold start. Particularly useful for campaigns running out of HubSpot or Salesforce, where a prior relationship may exist without the rep knowing.
Signals
A one-line summary of what this lead is currently about, then sourced bullets underneath. Every bullet carries a source chip with the publication and the date. If a claim isn't backed by a source Twain trusts, it doesn't appear.
On Base, each signal is backed by a single source and the signals lean towards the company. On High and Ultra, Twain corroborates across several sources, so chips show a "+2" or "+3" for the additional evidence, and the signals cover the person's own activity as well: what they published, said in an interview, or argued for publicly.
Absent signals (High and Ultra)
What Twain looked for and did not find. Each item comes with a consequence: not just "no evidence of X" but "so do not claim X, anchor on Y instead". This is what stops a rep from asserting something the research never actually established.
Thesis (High and Ultra)
Twain's argument for why this person is worth contacting and on what basis.
Prospect narrative
How this person's career, their company's direction, and your offer connect, ending in a chosen angle and the reasoning for it.
Why they fit this persona
Which persona was assigned and how well it actually fits. Twain will say "partial fit" and explain what holds and what doesn't rather than forcing a match.
Why now
Why this week is the right moment, tied to specific recent signals. If the timing evidence is weak, this section says so.
Strategy (Ultra)
How to approach this person, decided before anything is written. Nine sections:
Level alignment. Whether the company signals and the person's own signals point the same way.
Risks. What could backfire, and which claims must not be used because they are unverified or belong to someone else.
Channel preference. Which channel to use, with a confidence level and the reasoning behind it.
Language and tone. The prospect's own vocabulary, the terms to use, and the terms to avoid.
Verified social proof. Which of your proof points will land with this person, and which are excluded and why.
Timing and date math. Every signal weighted by age, with sources. A two month old roadmap post is a hook. A funding round from 2022 is history.
Three buckets. Everything Twain found, sorted into irrelevant, relevant but keep it internal, and relevant and write about it.
State of mind hypothesis. What the person is likely working on right now, and which objections the opener has to survive.
Sequence strategy. A ranked plan of what to raise in which step and what to hold back for a follow up.
Why citations matter
Every signal carries a source. This does two things. Reps know which findings are solid enough to open an email with, a recent funding announcement or a published article, and which ones to skip. And the research is reusable: the same sourced profile carries through day three, day seven, and day twenty-one, so follow-ups build on the same context instead of restarting cold.
It also matters in the other direction. Absent signals and the Risks section in Strategy exist so that nobody sends a message built on something Twain never actually confirmed.
Using the research without a sequence
The research is useful on its own, not just as input for the messages. Common uses:
Call preparation. Signals, Thesis and Strategy give a rep the context, the angle, and the objections before they dial.
Inbound qualification. Run new signups or demo requests through Twain to see who is worth prioritizing, with a Why now hypothesis already written.
CRM enrichment. Research, Thesis and Strategy export alongside the sequence, so the reasoning reaches your CRM and your team, not just the message.
All of this is available through the API as well, at the credit cost of the mode used for that generation.