Twain Help and Support

How to write your Ideal Customer Profile (ICP)

Written by Nora

Updated over 12 months ago

How to write your ICP statements

How to create a Problem statement

How to describe a Solution

How to create a Competitive Advantage statement

How to write Social Proof statements

Related Articles

Framework Editor – Customize and Test Campaign Structures

Creating and Using Personas in Twain

How Our Founder Builds Campaigns in Twain (Real Example + Best Practices)

Using Expanded Research for Manual Prospecting