What is a Persona?
A Persona is your ideal customer profile inside Twain: the role, company type, pain points, and goals that define who you're targeting. Every campaign runs against a Persona, and a well-written one is the biggest lever on message quality.
Where do Personas live?
Personas live inside your Agent. When you set up or edit an Agent, you'll find Personas as a tab within the Agent settings. You can have multiple Personas per Agent, useful when you're targeting different roles with the same product.
What fields should I fill in?
Twain auto-fills these from your website when you create an Agent, but it's worth reviewing each one:
Pain Points — the main challenges your ICP faces
Cost of Inaction — what they risk by not solving it
Solutions — how your product addresses those pains
Objections — common pushbacks and how you'd respond
Competitive Advantage — what makes you different
Social Proof — case studies, results, or customer quotes
The more specific you are here, the better the output. Vague personas produce generic copy.
Can I share Personas with my team?
Personas are visible to anyone you've invited to your workspace. Invite teammates from the user menu, it's free regardless of plan.