How it works
A Twain workflow is a pipeline with three parts: a lead source at the top, a campaign in the middle that runs research and writes sequences, and an export step at the end that pushes the output to wherever your reps work.
The Outreach node sits at the top. It watches one or more tags in your Outreach workspace and picks up anything new on a polling schedule. The trigger is simple: apply a tag to a prospect in Outreach and Twain picks them up on the next poll, runs them through the campaign, and exports the result.
Step 1: Pick the tags that trigger the workflow
Open the workflow builder and add an Outreach trigger. Search for the tag and click it. You can pick more than one — Twain treats them as OR, so any new prospect carrying any of the selected tags flows through.
Pick the tag (or tags) that should trigger the workflow. Counts show how many prospects currently carry each.
The counts next to each tag show how many prospects currently carry it in Outreach. They're a sanity check before you activate the workflow.
Note: Remove a tag from a prospect in Outreach and they stop entering the workflow. Prospects already mid-flight aren't affected.
Step 2: Add to a campaign
Pick the Twain campaign each new prospect should join. You also choose two toggles here:
Generate sequence — writes a full outreach flow for the prospect. 1 credit per lead.
Run expanded research — gathers deep research on the prospect and company. 1 credit per lead.
Add to campaign. Pick which campaign the prospect joins and whether the workflow runs sequence generation and expanded research.
Both default on. You can turn either off to reduce cost per lead, but for an audience worth the workflow setup most teams keep both active.
Step 3: Export to your tools
The last step is where the finished output goes. Pick from: Apollo, HeyReach, HubSpot, Instantly, La Growth Machine, lemlist, Outreach, or Salesforce. Map sequence steps and subject lines to the right fields on the destination.
A common pattern is to export back into Outreach — the prospect gets tagged in Outreach, Twain runs research and writes a sequence, and a few minutes later that same prospect shows up in Outreach with a Twain-generated sequence attached, ready to launch. From the rep's perspective, they tagged a prospect and it showed up ready.
Pick the export target and map sequence steps and subject lines to fields on the destination.
Once it's active
New prospect gets tagged in Outreach → Twain notices on the next poll → adds them to the campaign → runs research → writes the sequence → exports to your destination → notifies you when it's done.
The whole pipeline in one view. Outreach feeds the import; HubSpot receives the export; everything in between is automated.
The only thing the rep does is apply the tag. The workflow log shows you what ran and when — useful for tuning the campaign or debugging a tag that matched unexpectedly.
See also: Import Outreach Prospects Into Twain for one-off imports and how the tag picker works.