Company culture can be defined in various ways, but fundamentally, it encompasses shared workplace beliefs, values, attitudes, purposes, and behaviours within an organisation. It can be seen as the 'DNA' of the business, what it is and how it runs at its very core.

Numerous factors shape the overall culture, including the work environment, policies, leadership, goals, values, and mission. This includes both written and unwritten guidelines, rules and norms within a particular organisation. It is not something that can be purchased, or developed overnight, and requires time, good listening, and quality conversations to create a company culture in which employees from all backgrounds are able to thrive.