The Link Tracking: View Link Analytics feature in Whippy allows you to view detailed analytics for your custom short links. This helps in understanding the performance of your links and gaining insights into your audience's behavior.
1. Access Campaigns: Links
You can access it directly through this link: https://app.whippy.co/campaigns/links
2. Navigate to Short Links
In the left menu, select Short Links to manage your short links.
3. Select the Desired Link and Click View Analytics
Find the link you want to analyze. Click on the View Analytics button next to the desired link to open the detailed analytics view.
4. View the Link Analytics Overview
On the link analytics page, you will see an overview that includes:
Total Clicks: The total number of clicks the link has received.
Last 7 Days: Click data from the last 7 days.
Weekly Changes: The percentage change in clicks compared to the previous week.
5. Total Clicks by Day
Review the Total Clicks by Day section to see a breakdown of clicks received each day. This can help identify peak activity periods.
6. Total Clicks by Location
View the Total Clicks by Location to see which geographical areas are engaging the most with your link. This provides insights into your audience's geographic distribution.
7. Total Clicks by Device
Check the Total Clicks by Device section to see whether your audience is clicking from a mobile, desktop, or tablet device. This data can help tailor future campaigns based on device usage.
8. Total Clicks by Referrer
Analyze the Total Clicks by Referrer to understand which sources (e.g., websites, social media platforms) are driving the most traffic to your link.
