Why it matters
Static lists are useful when an audience should stay fixed unless a user explicitly changes it. They are the right choice for imported lists, event lists, and one-time operational groups.
Key Concepts
Static list: A fixed group of contacts managed by import, manual changes, or bulk actions.
Segment: A dynamic group of contacts based on saved filters.
Import list: A static list created when contacts are imported from a file or clipboard.
List membership: The relationship between a contact and a static list.
Step-by-Step: Manage static lists
Open Contacts from the main sidebar.
Open Lists, then select Static lists.
Use Search to find an existing static list.
Open a list to review its contacts.
Use Add static list or Import CSV when creating a new fixed audience.
Use row actions to view, rename, or delete a static list when needed.
Use bulk actions from All contacts to add or remove selected contacts from lists.
Tips and Best Practices
Use static lists when the audience should not change automatically.
Use segments when membership should update from filters.
Name imported lists with source and date so users know where the audience came from.
Clean up old one-time lists when they are no longer useful.
Troubleshooting
Issue | Possible Cause | Fix |
A new contact is not added to a static list automatically | Static lists do not update from filter rules | Add the contact manually, use a bulk action, import into the list, or create a segment instead |
A static list has outdated contacts | The list has not been maintained since import | Review membership and remove or add contacts as needed |
A user cannot delete a list | The user may not have the required Contacts permissions or the list may be in use | Review role permissions and confirm the list is safe to remove |