Why it matters
The Trust Center contains all compliance-related settings needed for SMS messaging in the United States and other regulated regions. Correctly configuring brands and campaigns ensures your organisation meets carrier requirements, avoids message blocking, and maintains high deliverability.
Key Concepts
10DLC Brand: A registered business identity required for sending SMS through US long codes.
10DLC Campaign: A use-case registration describing the type of messages you send, the sample messages, and compliance metadata.
Brand and Campaign Registration: Mandatory for organisations using SMS in regulated regions.
Use Cases and Sub-Use Cases: Categories that define the type of communication your organisation sends.
Keywords and Flows: Required help, opt-in, and opt-out messaging definitions for compliance.
Step-by-Step: Configure Trust Center Settings
Open Trust Center
Go to Settings → Organisation Settings → Trust Center.
Two tabs are available: Brands and Campaigns.
Brands
View existing brands
See all registered 10DLC brands, including brand name and status.
Use the more actions menu to manage each brand.
Create a new brand
Click Create provider brand.
Complete all required fields in the multi-step form.
Edit an existing brand
Click the more actions menu and choose Edit brand.
Update the brand details across the following steps:
Step 1: Business Details
Company name
Display name
Description
Business email
Business phone
Step 2: Address Details
Primary address
City
State
Postal code
Step 3: Business Type & Registration
Business type (corporation, LLC, sole proprietorship, partnership, cooperative, non-profit)
Business use case (select from extensive dropdown options)
Website
Employer Identification Number (EIN)
Business registration number and type
Alternative registration values if applicable
Average daily call volume
Step 4: Operational Details
Number of employees
Brand relationship (reseller or direct)
Regions of operation (USA and Canada, Latin America, Europe, Asia, Africa)
Stock symbol and exchange (optional)
Brand representative details:
First name
Last name
Phone
Email
Job position
Business title (if applicable)
Government entity indicator
Save updates
Click Edit brand or Create brand once all fields are completed.
Campaigns
View existing campaigns
Each campaign displays:
Description
Use case
Sub use case
Use the more actions menu to edit a campaign.
Edit or create a campaign
Click Edit campaign or Create campaign.
Complete the required multi-step form.
Step 1: Campaign Details
Industry
Description
Use case
Sub use case
Step 2: Compliance Keywords
Opt-in keywords
Opt-out keywords
Help keywords
Opt-in, opt-out, and help messages
Step 3: Message Flow & Sample Messages
Message flow description
Up to four sample messages
Step 4: Campaign Metadata
Affiliate marketing
Age gating
Auto-renew
Embedded links
Embedded phone numbers
Number pools
Subscriber opt-in requirement
Subscriber opt-out support
Subscriber help handling
Direct lending indicator
Submit campaign
Click Update campaign or Create campaign to finalise registration.
Tips and Best Practices
Ensure brand details match official government registration records exactly.
Keep sample messages realistic; they should reflect the messages sent in production.
Use clear opt-in and opt-out language to avoid compliance violations.
Review campaign metadata carefully as carriers use these values to approve or deny campaigns.
Update your brand’s operational regions and business type if your company changes structure.
Troubleshooting
Issue | Possible Cause | Fix |
Campaign rejected by carriers | Missing or inaccurate business details | Review all fields in the brand registration, especially EIN and address. |
Messages blocked or filtered | Brand or campaign not fully approved | Check approval status in Trust Center and complete missing steps. |
Opt-out not working as expected | Incorrect opt-out keyword setup | Review the compliance keyword section of the campaign. |
Unable to create a brand | Duplicate information or invalid fields | Confirm all required data is entered correctly and matches legal records. |