Why it matters
Tracking link clicks shows whether contacts are engaging with your messages. In Whippy, you can see who clicked a link, where they are located, and what device they used. You can also trigger automations based on clicks. This helps you measure performance, improve campaigns, and take action based on real engagement.
Key Concepts
Click tracking: The process of recording when a contact clicks a tracked link.
Campaign analytics: Aggregated reporting that shows performance metrics such as total link clicks and engagement data.
Sequence: A series of automated messages where link clicks can trigger follow-up actions.
Link click trigger: An automation condition that runs when a contact clicks a tracked link.
Metadata: Additional data collected on a click, such as country, city, and device type.
Conversation view: The activity view where you can see individual link clicks for a specific contact.
Step-by-Step: Track Link Clicks in Campaigns and Sequences
Open the Campaign or Sequence you want to use.
Go to Settings.
Confirm that Link Tracking is enabled.
Add a message that includes a link.
(Optional) Add a Link Click Trigger for automation.
Launch the campaign or activate the sequence.
Wait for contacts to receive and click the link.
Review click activity in analytics or conversation views.
How Click Tracking Works in Campaigns
A campaign sends a message with a link.
Whippy replaces the link with a tracked version.
A contact clicks the link.
Whippy records the click and metadata.
The contact is redirected to the original URL.
Campaign analytics update with click data.
Any configured automations can run.
How Click Tracking Works in Sequences
A sequence step sends a message with a link.
Link tracking records clicks if enabled.
A click can trigger the next step or a follow-up action.
Click data contributes to overall engagement tracking.
What Analytics Are Available
Whippy provides click data at both the individual and campaign level.
You may see:
Total link clicks
Country (may show)
City (may show)
Device type (may show)
This data helps you understand where engagement is coming from and how contacts interact with your messages.
Where to View Click Data
Conversation View
See individual click activity for a specific contact.
Useful for understanding one contact’s behavior.
Campaign Analytics
See aggregated data across all recipients.
Useful for measuring campaign performance.
Using Link Click Triggers in Automations
You can trigger actions when a contact clicks a link.
Common use cases:
Send a follow-up message after a click
Move a contact into another workflow
Notify a sales or support team
Segment engaged vs unengaged contacts
Understanding Metadata
When a contact clicks a tracked link, Whippy can collect:
Country
City
Device type
This data appears in analytics and conversation activity.
How to Control Metadata Collection
Go to Settings.
Open Organization Settings.
Find the Link Tracking Metadata setting.
Enable or disable metadata collection.
Save your changes.
When disabled, click events are still recorded, but location and device data will not be included.
Why Location Data May Vary
Location data is approximate and may not reflect the exact physical location of a contact.
Common reasons:
The contact is using a VPN
The contact is on a corporate or routed network
The data is based on IP address, not GPS
The same user may appear in different locations over time
Use location data as directional insight, not exact tracking.
Tips and Best Practices
Use click tracking to measure engagement across campaigns and sequences.
Add link click triggers only after confirming the correct link is included.
Review campaign analytics after launch to identify high-performing messages.
Use metadata trends to guide decisions, not precise location targeting.
Test your campaign or sequence before launch to confirm clicks are tracked.
Troubleshooting
Issue | Possible Cause | Fix |
Clicks are not showing in analytics | Link tracking is disabled | Enable link tracking in campaign or sequence settings |
Automation did not trigger | No link click trigger configured | Add and verify the trigger setup |
Campaign shows clicks but no metadata | Metadata collection disabled | Enable metadata in organization settings |
Location data looks incorrect | VPN or network routing | Treat data as approximate |
Sequence not tracking clicks | Link tracking disabled in sequence | Enable link tracking in sequence settings |