Why it matters
Link tracking is enabled by default in Whippy. When you send a link, it is automatically shortened and tracked without any setup. This means you do not need tools like Bitly, and your links will be cleaner, more reliable in SMS, and measurable for engagement.
Key Concepts
Link tracking: Automatically replaces links with tracked versions and records clicks. Enabled by default.
Tracked link: A Whippy-generated link that redirects to your original URL and records engagement.
Shortened link: A compressed version of your URL used in messages to reduce length and improve deliverability.
Redirect: The process of sending a contact from the tracked link to the original destination.
Custom domain: A branded subdomain used instead of the default Whippy domain.
Per-contact link: Each contact receives a unique tracked link tied to their conversation.
Step-by-Step: How Link Tracking Works
Send a message, campaign, or sequence with a link.
Whippy detects the link automatically.
Whippy replaces it with a shortened tracked link.
Each contact receives a unique version of that link.
When clicked, Whippy records the event.
The contact is redirected to the original URL.
What Your Contacts Receive
What you send:
What your contact receives:
Links are shortened automatically
Links will not break or be cut off in SMS
No external tools are required
What Happens in Whippy vs for the Contact
In Whippy, you may still see the original URL
The contact receives the shortened tracked version
This prevents internal clicks from affecting analytics
Why Customers Use Link Tracking
Automatically shorten long URLs
Avoid broken links in SMS
Track engagement and clicks
Trigger automations
Use branded links
Where Link Tracking Applies
Conversations
Locations / Channels
Campaigns
Sequences
Step-by-Step: Enable or Disable Link Tracking
Go to Settings.
Open Organization Settings.
Toggle Link Tracking on or off.
Repeat for location, campaign, or sequence if needed.
Tips and Best Practices
Link tracking is already enabled; no setup needed
Use custom domains for branding
Keep tracking enabled for analytics and automations
Remember links are unique per contact
Troubleshooting
Issue | Possible Cause | Fix |
Link not shortened | Tracking disabled | Enable tracking and resend |
Link looks long in Whippy | UI shows original | This is expected |
No click data | Link not tracked | Ensure tracking enabled |