Why it matters
Link tracking helps you understand whether contacts interact with the content you share. It provides measurable engagement data and supports precise follow-up actions through automation.
Key Concepts
Link tracking: Monitors when a contact clicks a shortened link sent through Whippy.
Link shortening: Converts long URLs into short, branded links to improve deliverability and enable tracking.
Automation: Rules that trigger specific actions based on events such as link clicks.
Engagement: Indicates how actively a contact interacts with your messages.
Step-by-Step: How Link Tracking Works
Paste a URL into the message editor and send it.
Whippy automatically shortens the link when sent.
The contact clicks the shortened link.
Whippy records the click event in your dashboard.
Automations can use this click event as a trigger for follow-up actions.
Tips and Best Practices
Review click data to identify which links generate the most engagement.
Use link click events to trigger targeted follow-up messages.
Rely on link shortening to maintain high deliverability.
Troubleshooting
Issue | Possible Cause | Fix |
Link click not recorded | Link was shared outside Whippy | Send tracked links directly through Whippy conversations |
Automation does not trigger | Incorrect or inactive automation rule | Review the workflow and confirm the link click is set as the trigger |
Contact is not redirected | Link shortening service issue or broken URL | Verify the original URL works; contact support if problems persist |