Why it matters
Campaign reports help you understand how campaigns are performing across your organization. Use this report to monitor average response rate, review campaign activity over time, and compare campaign volume, message volume, response rate, and unsubscribe rate by user.
Key Concepts
Average Response Rate: The average rate at which recipients respond to campaigns during the selected reporting period.
Campaigns by User: A table that breaks campaign performance down by the user who sent the campaigns.
Total Campaigns: The number of campaigns sent by a user during the selected period.
Total Messages: The number of campaign messages associated with a user during the selected period.
Avg Unsubscribe Rate: The average unsubscribe rate for campaigns sent by a user.
Built-in Campaign Charts and Tables
The Campaigns report includes the following built-in views:
Average Response Rate: A chart showing average campaign response rate over time.
Campaigns by User: A sortable table showing each user's Total Campaigns, Total Messages, Avg Response Rate, and Avg Unsubscribe Rate.
Step-by-Step: View Campaign Reports
Open Reports.
Select Campaigns.
Choose the date range you want to review.
Review the Average Response Rate chart to understand campaign response trends over time.
Open Campaigns by User to compare campaign performance across team members.
Sort the table columns to review users by campaign volume, message volume, response rate, or unsubscribe rate.
Export chart or table data where available if you need to review the report outside Whippy.
Filter Campaign Reports
You can filter Campaign reports by:
Date range: Review campaign performance for a specific reporting period.
The Campaigns report does not use a separate user filter. To compare performance by team member, use the Campaigns by User table.
Export Campaign Data
Campaign charts and tables include export options where available. Use exports when you need to share campaign performance, compare reporting periods, or review campaign activity in a spreadsheet.
Tips and Best Practices
Use Average Response Rate to monitor whether campaign engagement is improving or declining over time.
Use Campaigns by User to compare campaign activity across team members.
Sort by Avg Response Rate to identify which users are getting stronger campaign engagement.
Sort by Avg Unsubscribe Rate to identify campaigns or sending patterns that may need review.
Compare campaign performance over consistent date ranges, such as week over week or month over month.
Troubleshooting
Issue | Possible Cause | Fix |
The report shows no campaign data | No campaigns were sent during the selected date range | Choose a broader date range |
A user does not appear in Campaigns by User | The user may not have sent campaigns during the selected period | Expand the date range or confirm which user sent the campaign |
Average Response Rate looks lower than expected | Recipients may not have replied, or the selected period may include campaigns with low engagement | Review a longer date range and compare performance by user |
Unsubscribe rate looks high | One or more campaigns may have generated more opt-outs than usual | Sort Campaigns by User by Avg Unsubscribe Rate and review the related campaign activity |
Exported data does not match what you expected | The selected date range may still be applied | Confirm the date range before exporting |