Why it matters
Campaign Analytics provides detailed performance insights after a campaign is completed. Metrics such as delivery rates, responses, link clicks, and unsubscribes help you evaluate effectiveness, troubleshoot issues, and refine your messaging strategy.
Key Concepts
Completed campaigns: Campaigns that have finished sending and now display performance data.
Analytics tabs: Sections that break down campaign results by delivery status, engagement, and link activity.
Contact-level data: A detailed list of contacts showing how each interacted with your campaign.
Step-by-Step: View Campaign Analytics
Go to the Campaigns page.
Navigate to Campaigns from the left menu to access your full list of campaigns.
Select Completed Campaigns.
Click the Completed tab to view campaigns that have fully finished sending.
Open a completed campaign.
Choose the campaign you want to analyse. Clicking it opens the full results view.
Open the Campaign Analytics page.
The results page displays multiple analytics tabs that break down your audience and their interactions:
All contacts: Shows all contacts included in the campaign.
Delivered: Contacts who successfully received the message.
Not delivered: Contacts whose messages failed or were undeliverable.
Responded: Contacts who replied to the campaign.
Unresponded: Contacts who did not reply.
Link clicked: Contacts who clicked a tracked link in the message.
Link not clicked: Contacts who did not click the link.
Unsubscribed: Contacts who unsubscribed during the campaign.
Filter by tab (example: Not delivered).
Select any tab to focus your review. For example, click Not delivered to view contacts who did not receive the message and identify potential delivery issues.
Tips and Best Practices
Compare Delivered and Not delivered to identify carrier or email issues.
Use Responded and Link clicked tabs to measure engagement quality.
Review Unsubscribed to monitor contact fatigue and adjust your messaging strategy.
Export results (where available) for deeper analysis in reporting tools.
Use analytics insights to improve future targeting, timing, and message content.
Troubleshooting
Issue | Possible Cause | Fix |
No analytics showing for a campaign | Campaign not fully completed | Wait until the campaign finishes sending, then refresh the Completed tab. |
High number of undelivered messages | Invalid phone numbers or carrier blocks | Review contact data quality and consider removing outdated contacts. |
Low engagement | Message content or timing not aligned with audience interests | Use insights to adjust future messaging or improve segmentation. |