Understanding 10DLC (10-Digit Long Code) Regulations
10DLC, or 10-Digit Long Code, is a widely used method for sending text messages in bulk. However, to ensure fair usage and prevent misuse of this communication channel, various regulations have been put in place. Here, we'll explore the key aspects of 10DLC regulations to help you stay compliant.
1. What is 10DLC Regulation?
10DLC regulation refers to the set of rules and guidelines established by US mobile carriers and industry bodies to govern the use of 10DLC numbers for sending text messages.
2. Why are 10DLC Regulations Necessary?
Regulations are in place to prevent the misuse of 10DLCs for sending unsolicited or spam messages, ensuring a better messaging experience for consumers.
These rules promote fair usage, preventing overuse of 10DLCs and maintaining the quality of service.
3. Key Aspects of 10DLC Regulations
Businesses and organizations are often required to register their 10DLC numbers with Mobile Network Operators (MNOs) or messaging service providers. Whippy registers your numbers on your behalf when you first sign up for a subscription.
Use Case Classification: 10DLCs are classified based on their intended use cases. Different use cases may have distinct messaging limits and pricing structures.
Throughput Limitations: Each 10DLC number may have throughput limitations, specifying the number of messages that can be sent per minute or per day. Carrier's set these limits.
Content Restrictions: Regulations may dictate content restrictions, prohibiting certain types of messages, such as hate speech, scams, or adult content.
Compliance Checks: Carriers and service providers may perform compliance checks to ensure that users are adhering to regulations.
4. Compliance Benefits
Improved Deliverability: Compliant 10DLC numbers are more likely to have better message deliverability rates, ensuring that your messages reach their intended recipients.
Avoid Penalties: Compliance helps you avoid penalties or service disruptions that may result from violating regulations.
5. Penalties for Non-Compliance
Message Blocking: Non-compliant senders may have their messages blocked, resulting in poor deliverability.
6. Staying Compliant
Stay Informed: Keep up-to-date with changes in 10DLC regulations. Regulations can evolve, and compliance requirements may change. We will notify you of any changes.
Monitor Usage: Regularly monitor your messaging campaigns to ensure they align with regulations and your registered use case.
Seek Expert Guidance: If you're unsure about compliance requirements, please reach out to us using the Help & Feedback button or contact your Whippy representative.
You can also review our help article on preventing your messages from being marked as spam here.