Wiser enables Post-Purchase offers on Shopify, allowing customers to add additional products to their order right after checkout, before reaching the Thank You page. This step in the checkout journey is a great opportunity to increase AOV through relevant upsell offers.
With Wiser, this experience becomes even more powerful by leveraging AI-driven recommendations, smart rules, and personalized targeting, ensuring that customers see products that truly match their interests at the right moment.
However, since Post-Purchase offers operate within Shopify’s checkout extension environment, there are certain platform-level factors to keep in mind. These can influence when offers are displayed, how payments are processed, and how order fulfillment is handled.
In this article, we’ll walk through the key points, constraints, and best practices for setting up Post-Purchase offers using Wiser.
For a complete overview of Shopify’s limitations, you can refer to the documentation linked at the end of this article.
Payment Methods and Eligibility
Post-Purchase offers are supported only on Shopify’s standard checkout. If a customer uses accelerated payment methods such as Shop Pay, PayPal, Apple Pay, Google Pay, Amazon Pay, or Buy Now Pay Later services (like Klarna, Afterpay, Affirm, etc.), the offer may not be displayed.
The Post-Purchase offer page will not appear in the following scenarios:
When the customer completes checkout using installment or wallet-based services such as Klarna, Affirm, Afterpay, Apple Pay, Amazon Pay, or Google Pay
When the initial purchase is made using a gift card or any non-credit card payment method
Note: Post-Purchase offers can appear for Shop Pay orders, as long as no other restrictions apply.
Restrictions on Data Source Rules in Post-Purchase
Post-Purchase offers operate within Shopify’s checkout extension environment, which means not all data source rules are supported. Certain rule types cannot be used at this stage, including URL-based rules, order tag rules, recently viewed, buy-it-again, product search, and geolocation-based targeting.
If any of these unsupported rules are applied, the Post-Purchase offer may either fail to display or show no products.
For best results, it is recommended to use cart-based and product-based rules, as these rely on data that is reliably available during the Post-Purchase flow.
Additional Limitations for Post-Purchase Offers
Post-Purchase offers are not supported in certain scenarios due to Shopify platform restrictions. These include orders processed through third-party or custom (headless) checkouts, as well as orders that contain only gift cards. Offers will also not be displayed for customers checking out in a currency other than the store’s primary currency, or for orders that include duties or customs charges.
Additionally, the order value must be at least $0.50 USD (or equivalent) after discounts for a Post-Purchase offer to appear. In cases where no shipping address is required, such as digital-only products or orders using pickup or local delivery, Post-Purchase offers may not be shown.
Additional Edge Cases to Consider
Post-Purchase offers may not appear during high traffic or flash sales due to order processing delays
Failed upsell payments can result in partially paid orders, requiring manual action
Some payment providers that require CVV verification or external redirection may not support Post-Purchase offers
Shopify Limitation Links