On your public Trustville pages, an "AI Summary" block condenses in a few lines what your customers are saying, along with keywords. Here is what it is for and how it is calculated.
What the AI summary is for
It allows a visitor to understand satisfaction levels for your location or brand at a glance, without having to browse through all the reviews. It highlights the points that come up most frequently in recent reviews.
It also plays a visibility role: concise, structured content is more easily read and picked up by Google and AI search engines, at a time when these formulate their responses based on sources they consider reliable (what is known as GEO, Generative Engine Optimisation).
Where it appears
The AI summary is placed between the overall rating and the review details, on:
location pages (your points of sale);
brand pages (aggregated view of your network);
network pages.
How it is calculated
It is enabled by default and generated automatically, with no action required on your part.
It summarises your 1,000 most recent reviews, to reflect the most up-to-date perception of your customers.
It is automatically regenerated at the beginning of each month.
Frequently asked questions
How often is the summary updated?
Once a month, at the beginning of the month, automatically.
How many reviews is it based on?
Your 1,000 most recent reviews.
Can I modify or disable it?
The summary is generated automatically. For any specific request, please contact your Wizville representative.
The reviews used comply with the recommendations of ISO 20488 on the collection and publication of online reviews.