Gain full visibility into your commercial phone traffic to measure the true ROI of your digital showroom and optimize your team's follow-up performance.
Why Call Tracking is Critical for Your Revenue
In the commercial industry, "Super Leads" often prefer to pick up the phone rather than fill out a form. Without CBI Call Tracking, these high-value interactions go unmeasured, making your marketing look less effective than it actually is. By tracking these calls, you can prove the value of your specialized inventory.
Step 1: Access the CBI Analytics Suite
Log into your Work Truck Solutions dealer portal.
Navigate to the Reports or CBI (Commercial Business Intelligence) tab in the navigation.
Select the Calls dashboard to view your tracking numbers and recent activity.
Step 2: Monitor Real-Time Call Volume
Total Calls: View the volume of calls generated specifically from your "Work-Ready" showroom.
Unique Callers: Differentiate between repeat fleet customers and new conquest prospects.
Missed Calls: Identify gaps in your coverage. Action Item: A missed commercial call is a missed opportunity for a high-margin sale. Review this list daily to ensure 100% follow-up.
Step 3: Identify High-Value Lead Sources
Track which platforms are actually making your phone ring:
Source Breakdown: See if calls are originating from your Specialized Showroom, your Google Business Profile, or the Comvoy.com marketplace.
Step 4: Analyze Call Quality and Duration
The system provides insights into the "depth" of the conversation:
Call Duration: Calls over 2 minutes are high-intent "Sales Conversations."
Time of Day: Use the "Call Heat Map" to see when your commercial buyers are most active.
Action Item: Adjust your Truck Pro schedules to ensure your best specialists are available during peak calling hours.