Gain full visibility into your commercial phone traffic to measure the true ROI of your storefront and optimize your team's follow-up performance.
Why Call Tracking is Critical for Your Revenue
In the commercial industry, "Super Leads" often prefer to pick up the phone rather than fill out a form. Without Analytics call tracking, these high-value interactions go unmeasured, making your marketing look less effective than it actually is. By tracking these calls, you can prove the value of your specialized inventory.
Step 1: Access Analytics
Log into the WTS Portal.
In the left navigation bar, click Analytics.
Select the Calls dashboard to view your tracking numbers and recent activity.
Step 2: Monitor Real-Time Call Volume
Total Calls: View the volume of calls generated specifically from your storefront.
Unique Callers: Differentiate between repeat fleet customers and new conquest prospects.
Missed Calls: Identify gaps in your coverage. Action Item: A missed commercial call is a missed opportunity for a high-margin sale. Review this list daily to ensure 100% follow-up.
Step 3: Identify High-Value Lead Sources
Track which platforms are actually making your phone ring:
Source Breakdown: See if calls are originating from your storefront, your Google Business Profile, or the Comvoy.com marketplace.
Step 4: Analyze Call Quality and Duration
The system provides insights into the "depth" of the conversation:
Call Duration: Calls over 2 minutes are high-intent "Sales Conversations."
Time of Day: Use the "Call Heat Map" to see when your commercial buyers are most active.
Action Item: Adjust your sales team's schedules to ensure your best specialists are available during peak calling hours.
For additional questions or assistance, you can always chat with us for a fast response. If your plan includes Customer Success Manager support, you may also reach out to your CSM directly, or visit https://www.worktrucksolutions.com/contact-us for more options.