The Final Critical Element: "Normalizing Challenges"
Today, we’re diving into one of the most crucial—and profitable—elements of your program: "Normalizing Challenges."
Think back to a time when you invested in a product, program, or course and didn’t complete it. Sound familiar?
Here’s the scenario:
The marketing made it seem like a breeze—"push-button" easy.
Reality hit and it wasn’t as simple. You felt behind or overwhelmed.
Doubt crept in—"What’s wrong with me?" and the idea of giving up started to look appealing.
I’ve been there. Have you?
Here’s the deal: Unlike a video game, life isn’t reset with every new attempt. Your customers come with their own set of past experiences and fears. If you don’t address these, they might drop out before seeing results.
Before I discovered the Experience Formula, I saw many students struggle, hit internal resistance, and eventually give up. My peers faced similar issues, with some believing that success was reserved for the few who could overcome these obstacles on their own.
Core Experience #5: Normalizing Challenges
is all about preparing your students, clients, and customers for the hurdles they’ll face on their journey. It’s not just a line in a welcome email; it’s a continuous effort to address their mental and emotional obstacles.
Why is this so important?
Psychological theory suggests that we’re resistant to change, even if it’s positive.
Our brains prefer maintaining the status quo because it’s familiar and safe.
So, how do you prepare your students?
Anticipate Challenges: For each step in your program, identify potential obstacles.
Address Beliefs and Fears: What do they need to believe about themselves to take action? What self-doubts might arise?
Normalize the Experience: Make these challenges feel normal and manageable within your program.
Real-Life Example:
When I first created an online program, I faced doubts and fears. Despite my efforts, my initial program didn’t sell. But persistence paid off. My second attempt saw better results, and I learned valuable lessons along the way.
Reflect on your own experience: Think of a moment when you didn’t take action. What challenge held you back? How would things have changed if you had pushed through?
Understanding and addressing challenges in advance can be the key to helping your students keep going. If you’ve never faced these challenges, you’re among the rare few. Your job is to support those who struggle.
Testimonial Highlights:
EPM student Patti Kessler shared:
"Normalizing the challenges helped me move through self-judgment and find compassion for myself with love."
Jennifer Holbus said:
"My biggest aha moment was receiving a personal email with an incentive to get caught up. This caring gesture kept me going and led to earning $250K."
See the difference? An experience product doesn’t just deliver content—it transforms lives and your business.