At a fundamental level, we all crave a sense of completion. This is why the best courses feature a clear beginning and a clear end—offering a satisfying journey from start to finish.

Your goal should be to give your customers the feeling of accomplishment—the thrill of reaching the finish line and celebrating their success. Ending your product with a bang rather than a whimper is crucial.

Unfortunately, many information-based products tend to peter out as users lose interest or because there’s no clear mission to celebrate. Many creators forget to celebrate their students upon completing the product, which steals a critical moment of pride, confidence, satisfaction, and closure from them.

Missing this moment also robs you of the chance to strengthen your relationship with your customers at the most crucial time—the moment when all their hard work culminates in the ultimate win: Mission Accomplished.

This is when customers fully appreciate the value of the work you’ve done together and recognize the progress they’ve made. Plus, it's an excellent opportunity to suggest what they should do next to continue their journey of transformation with you. After all, we all want to know what's next, right?

Human culture is built around celebration and rites of passage. People need to feel a sense of completion when they finish something significant. So, how can you craft a celebration that truly resonates with your customers and allows them to savor their success?

We have dozens of pre-created examples waiting for you in our Celebration Builder. These can help you design a fitting end to your product that leaves a lasting impression.

Next, take it up a level by outlining their next options. Let them know what they can and should do next. Recommend:

Successfully guiding a student to the end of a course is a major achievement. Handle it right, and you’re likely to gain customers for life. This is how you get 10-30 times more students to finish your course and make them eager to continue buying from you—again and again.

And this is how you generate so much success for your students that they spread the word about their achievements, and by extension, you and your courses.

By creating a celebration that resonates and effectively guiding students to their next step, you can make your course 16 times more profitable than the norm. This approach increases student completion rates by 10-30 times and boosts the lifetime value of each student by 5-10 times.

This isn’t magic—it’s science. Implement these strategies, and you’ll see similar results to those we achieved and those experienced by our students.

So, if you follow the guidance we’ve shared over the past 10 days and utilize a platform that supports these profit accelerators, you’ll be well on your way to transforming your business!