Getting started with your Yabble survey is easy. Simply add new questions by clicking “New question” in the top right corner of the survey builder.

Don’t know which questions to use? Head below to learn more about each of our question types and to view examples of when to use them.

Once you’ve added your questions, apply things like survey logic, piping, multimedia, and question blocks.

Yabble offers a range of question types to meet your research needs.

Add demographic questions to your survey, including age, gender, region NZ, region AU, ethnicity, household type, and charity*. Once you’ve added a predetermined question, you can change the type from single to multiple choice or edit any answer options.

*You might notice a charity question appear at the end of a New Zealand-based project. That’s because the Yabble community likes to give back, and our Yabblers vote for 1 of 3 monthly charities every time they take part in a survey. These votes go toward a monetary donation, and there's no need for you to do anything if you notice this charity question.

This is an open-text field used to gather text responses. You can also enable keyword and sentiment analysis to open-ended questions.

Use text questions whenever you need to collect open-ended responses (like when you’re asking respondents to provide feedback on a recent store visit or gauging how appealing a new product or concept is to them).

You can also collect numerical responses. Navigate to Toolbar > Advanced options > Text/Numerical.

You can display up to 10 open text boxes on 1 page.

Use text multi-answer to see if your brand is top-of-mind. Great for unprompted recall of brands or products or for collecting multiple pieces of open data on 1 page.

A basic question type where survey responders can choose 1 answer from a list of options.

Another basic question type, where survey respondents can choose more than 1 from a list of options.

To limit the number of options respondents can select, navigate to Toolbar > Basic options > Limits > Limited.

Use the infinity symbol on any options where respondents should only be able to select 1 answer (e.g. ‘none of the above’).

A simple thumbs-up/thumbs-down question type.

Note: this question can also be displayed as a simple "Yes | No" box. Navigate to Toolbar > Advanced options > Choose skin > Basic.

This is an 11-point scale used to measure a customer’s perception of your brand. Ask your customer how likely they are to recommend you to friends and family, and we’ll auto-calculate your NPS score, while also segmenting into detractors, passives, and promoters.

NPS can be used as a key measure for customer satisfaction and perception of your brand.

NPS is rated on a score of -100 to +100. We subtract the % of detractors from the % of promoters, giving an overall score.

Respondents are grouped as follows:

Set up an alert for your NPS score.

We have several different questions used to rate experiences, levels of agreement, attitude, and more.

Can I change the emojis on the emoji question? You can’t change the emojis, but you can create your own scale by uploading images to answer options.

Our accordion question provides 12 pre-coded 5-point vertical scales and 5 pre-coded 10-point horizontal scales. Respondents can choose 1 option per row.

View our scales in more depth here.

To change the scale, navigate to Toolbar > Basic options > Choose scale.

To change from a 5-point to a 10-point scale, navigate to Toolbar > Advanced options > Choose skin.

When rating a set of 1 or more statements, products, brands, or other common items.

Can I include other options in my scale? You can’t change the accordion scales, but you can create your own by using a custom grid.

Rank a list in order of preference by dragging and dropping from most to least preferred.

Allows respondents to select an option from a list. Apply headers to make sections of the list easier to read.

Similar to the accordion, custom grids allow for answering sets of questions or statements that share the same answer options.

When dictating your own scale or for minimizing the length of your survey by displaying multiple options or statements on one page.

Respondents are shown a set of possible attributes and asked to indicate their most and least preferred from each set. Customize your labels for each end, input your options, and dictate how many options appear in a set and how many times each option is shown.

When determining the relative importance of items in a list. MaxDiff forces respondents to choose their least and most favourite, preferred, or important items. This is ideal for situations in which trade-offs or choices are required (i.e. if I’m a travel agent trying to determine what the most important inclusions are in an all-inclusive travel package).

Use this question type when you need a respondent to answer in date form. Note: the date format in Yabble is DD/MM/YYYY.

You can provide set dates or limits for respondents to choose between. For example: if they need to choose a date within March 2021, enter 01/03/2021 in the first box and 31/03/2021 in the second.

Thank your survey respondents with a personal message when they’ve completed a survey.