Access the click through tutorial here
Click on the event type > "Advanced" to view and edit the form
Step 1 Click "Add a question" to customize and add a question here
Step 2 Click "Input Type" to select the type of answer you're looking for (i.e. Short text, phone number, etc)
Step 3 Enter your question under "Label"
Step 4 You can also customize the number of characters in the answer
Step 5 Choose whether or not this is a required or optional question
Step 6 Click Save
Step 7 Toggle on and off to make the question visible or not visible