Offering a variety of services and pricing options can make your coaching business more appealing to clients with different needs and budgets. This guide will walk you through the types of services you can offer, pricing strategies, and how to create promo codes to attract and retain clients.
Types of Coaching Services
1:1 Coaching Services
Single Session
This is your pay-by-the-hour approach to coaching. It’s perfect for:
One-off meetings with new or existing clients.
Clients who need specific guidance or a quick check-in.
Package
Offer a collection of individual sessions bundled together for clients to prepay and use as needed. This is ideal for:
Clients who want a series of sessions to work toward a goal.
Adding convenience and commitment for ongoing coaching.
Recurring
Structure a program with a specific outcome in mind by scheduling regular sessions. Examples include:
A 10-week coaching journey with weekly meetings.
Monthly sessions over a six-month period.
Group Coaching Services
Single Session
This works like the 1:1 single session but in a group setting. It’s great for:
Hosting group workshops or webinars.
Short-term topics or Q&A sessions.
Package
Bundle a series of group sessions for a structured program. Use this option for:
Courses or group coaching programs spanning several weeks.
Helping participants achieve shared outcomes through consistent group interaction.
Pricing Strategies
Setting the right pricing for your services can make all the difference. Here are some approaches to consider:
1. Payment Plans
Allow clients to break your program fees into smaller, manageable payments. This increases accessibility and helps clients commit to longer-term programs.
2. Tiered Packages
Offer different pricing levels to cater to a range of budgets:
Basic Package: Group coaching or minimal services.
Premium Package: Exclusive 1:1 coaching or additional perks.
3. Bonus Value
Sweeten the deal by including extras like:
Workbooks or templates (these can be uploaded and attached to services, watch this video on how to upload forms!).
Email support or additional resources for clients enrolled in specific services.
Creating Promo Codes
Promo codes are an excellent way to attract new clients, reward loyal ones, or incentivize early sign-ups. Follow these steps to create and manage promo codes:
How to Create a Promo Code
Navigate to the "My Services" page.
Click the dropdown in the top right corner and select "Add Promo Code."
Fill out the following details:
Promotion Name: This will be the code clients use.
Description: A brief description for your reference.
Type: Choose either "Amount ($)" or "Percent (%)" off.
Amount: Specify the discount amount based on the type selected.
Click "Save." Your promo code will appear under the "Promo Codes" tab on your "My Services" page.
Managing Promo Codes
Enable Promo Codes: During service creation or editing, make sure to enable promo codes for the services you want to apply them to.
Copy a Code: Use the copy icon next to the code to easily share it with clients.
Delete a Code: Click the trash can icon to remove a promo code you no longer need.
Pro Tip: Combine Services and Discounts
Maximize your service offerings and client satisfaction by combining different service types with promo codes:
Offer a discount on a recurring program to encourage sign-ups.
Create an introductory promo for single sessions to attract first-time clients.
Bundle a group package with a free workbook or resource for added value.
By customizing your services, setting flexible pricing, and using promo codes effectively, you can create an irresistible offering that keeps your clients coming back for more!
If you have further questions or feedback, you can contact the Zoee team by clicking the chat button next to your profile icon or drop us an email at support@zoee.com - we'd love to hear from you!