1. What is the Snappy Swag Store?
The Snappy Swag Store is an AI-powered platform that lets you build a branded e-commerce store in minutes. It allows you to reward employees, customers, or community members with points they can redeem for branded merchandise.
Key Features:
Currency: The store uses a points system where 1 Point = $1 USD.
Global Reach: Pricing is all-inclusive (product, shipping, handling, and taxes).
Note: Some items have different prices for the US and international shipping - these are marked with an asterisk (*) next to the item.Store Types: Choose between a Point-Based Store (admins award points that users can spend or supplement with credit card top-ups when enabled) or a Gift-Based Store (each gift is worth exactly one item, regardless of its price. Prices are not visible to recipients).
Click here to explore the Stores catalog.
2. Getting Started: Onboarding in 3 Steps
Follow these steps to launch your store successfully:
Add Recipients
Manual: Great for adding a few people quickly.
CSV Import: Best for bulk uploads (requires full Name and Email; other fields are optional). You can download our CSV template here: employees template.csv
HRIS Sync: Automate the process by connecting your HR system. (contact support to check compatibility).
Step 1: Select your HRIS provider from the list.Step 2: Follow the on-screen instructions to connect your HRIS to our system.
Set Your Budget
Points Overview The Points tab tracks spending via the Spent column (total used) and Budget/Gifts column (remaining balance).
For a full history, download the Detailed Report.
To reward points via the Scale Bar, select your recipients, enter the amount, toggle the email notification, and click Reward.
For manual adjustments or withdrawals, click the three dots icon - either next to a single recipient or at the top right for bulk actions. Enter a positive number to add or a negative number to withdraw.
Note that manual adjustments do not trigger automatic notifications.
Recipient Deletion: Deleting a profile automatically removes its associated points. Prepaid points are refunded to your account balance only if a prepaid payment method is active. No charges apply to unused points.
Notify & Launch
Use Snappy's auto notifications or send your own email to your team (see Communication & Templates below).
You can always access a shareable link to the storefront from the top right corner of the Admin Store dashboard (one link to all recipients).
Pro Tip: Enable Automations to automatically send rewards for Birthdays, Work Anniversaries, or New Hires.
By ensuring employee profiles have "start date" and "date of birth" fields populated, you can foster a consistent culture of appreciation with minimal effort. Simply click Create Automation, enter your desired point value (choosing between unified or tiered rewards for seniority), and toggle the status to Active.
Emails are triggered twice daily at 4 PM and 8 PM UTC; if a user is added after these windows, rewards must be issued manually for that day.
Managing Automations: You can edit point values, deactivate automations, or view projected annual spending- calculated as $Total Points x Number of People $ - directly from the Automations page. For onboarding, you must manually enter the expected headcount to see budget projections.
Regularly reviewing these settings ensures your rewards remain relevant and your budget stays on track, allowing you to celebrate every milestone without the manual administrative burden.
3. Managing Your Store Dashboard
The Admin Dashboard is your central hub. Here is what you can do in each tab:
Activity: View sales stats, track site visits, and manage notifications.
Points: Add/remove users and manage their point balances.
Customize: Design your catalog and update store branding (Logo, Title, Hero Image).
Automations: Set up automatic rewards for employee milestones.
Multiple Stores: You can create additional stores for specific events or themes via the "Your Stores" page.
Warning: Deleting a store is permanent and cannot be undone. Ensure all reports are downloaded first.
4. Designing Your Swag
Customize items using the built-in design tool found under the Customize > Store Products tab.
How to Use the Design Tool
Layers: Stack multiple elements (logos, text, graphics). Use the "Eye" icon to hide layers or "Copy" to duplicate them.
Color Variants: In the design view, select which item colors (e.g., Red, Blue, Black) you want to offer recipients. Ensure your logo is visible on all selected colors.
Personalization: Add dynamic fields (like "Last Name") to items for a custom touch.
Design Guidelines & Troubleshooting
File Format: Use high-resolution PNG (min. 1800px wide) or SVG. Transparent backgrounds are highly recommended.
Color Mode: Files must be in CMYK. If you get a "Non-CMYK" error, convert your file from RGB to CMYK.
Blank Designs: If a product appears blank, try adding a custom logo or deleting the item from your catalog.
Embroidery Issues: Some items only support Black & White thread. If you get an error, ensure your file is strictly B&W (no gray scale).
5. Printing Techniques
Understanding how items are printed ensures the best results for your design.
Method | Best For | Details |
DTF (Direct-to-Film) | Complex designs, Photos | Prints on film first, then transferred. Great for any fabric (cotton, polyester, fleece). Durable and vibrant. |
DTG (Direct-to-Garment) | Simple, Bold Designs | Ink sprayed directly on fabric. Best for 100% cotton. Soft feel, but colors may look muted on dark fabrics. |
Embroidery | Polos, Hats, Jackets | Thread stitched into fabric. Classic look. No gradients or photos. Avoid negative space in your design. |
6. Advanced Settings & Features
Take your store to the next level by accessing Customize > Advanced Settings:
Peer-to-Peer (P2P): Allow employees to share their points with colleagues to say "thank you."
Top-Up Feature: Enable users to pay with their personal credit card if they want an item that costs more than their point balance.
Guest Checkout: Allow purchases without creating an account.
Store Branding: Customize the store URL, login message, and email logos.
7. Shipping & Global Availability
Region Filters: Products in the catalog are flagged with their shipping region (US, EU, UK, India, Worldwide).
Recipient View: The store automatically detects a user's location and only shows items available in their country.
Unsupported Regions: Shipping is currently unavailable to: Afghanistan, Aland Islands, Andorra, Anguilla, Belarus, Bouvet Island, British Indian Ocean Territory, Burma, Burundi, Cambodia, Cayman Islands, Central African Republic, Christmas Island, Cocos (Keeling) Islands, Comoros, Cuba, Ecuador, Equatorial Guinea, Falklands, French Southern Territories, Ghana, Guernsey, Guinea Bissau, Iran, Iraq, Isle of Man, Jersey, Johnston Island, Kiribati, Lebanon, Libya, Mayotte Island, Micronesia, Miquelon, Myanmar, Nauru, Norfolk Island, North Korea, Northern Mariana Islands, Niue, Pitcairn, Republic of the Congo, Russia, Saint Kitts And Nevis, Saint Pierre, Sao Tome & Principe, Sierra Leone, Solomon Islands, Somalia, South Georgia And The South Sandwich Islands, St. Helena, Sudan, Svalbard And Jan Mayen, Syria, Tajikistan, Tokelau Islands, Turkmenistan, Turkey, Tuvalu, Venezuela, Wake Islands, Western Sahara, Yemen, and Zimbabwe.
8. Communication Templates
Use these templates to engage your team:
Subject: Welcome to the [Company Name] Swag Store!
Dear Team,
We are excited to launch our new Swag Store!
Visit [Store Link] and log in with your work email to browse and order your favorite gear.
Shipping is 7-10 business days (USA), 12-15 business days (international).
Potential delays may occur. Once your order is shipped, you will receive the tracking link via email for an accurate ETA.
Enjoy!
Subject: Your Swag has arrived!
Dear Team,
We're pleased to announce the launch of our new swag store!
Your points are ready for use. Below is how to use them.
Step 1: Log in
Simply visit this link [Store Link] and log in with your work email (verification code will be emailed).
Step 2: Explore
Explore our selection and add product(s) to your cart. Shipping is complimentary.
Step 3: Check Out
Enter your shipping address, zip code, and phone number. Your points will automatically be applied to your order.
* Your remaining balance can be used towards further purchases on The [company name] Store.
* Once the order is fulfilled, you will receive a tracking link.
* For any inquiries, please reach out to info@snappy.com