A click campaign is exactly what the name implies - a campaign where creators are paid based on the number of unique clicks they generate. This gives your business the opportunity to compensate creators based on the traffic they bring to your website.
When you create a campaign, you can select the "Cost per click" as a compensation model under the step "Compensation" in the left-hand menu.
What are the benefits of working with click campaigns?
• Click campaigns are great to use in the awareness stage of the customer journey.
• Creators can quickly get started on the campaign as they do not necessarily need to receive products (however, it can still be beneficial to send products as it often makes the promotion more authentic and engaging).
• Creators can drive traffic to your brand even if you do not have an online store.
What are the requirements for a click campaign on the Make Influence platform?
• The minimum click price is 1 DKK.
• You set a maximum amount that you are willing to pay the creator. You can choose a maximum amount as low as 1.000 DKK, which means that the creators's earnings cannot exceed this amount - regardless of how many clicks their link may receive. If the creator receives fewer clicks than the chosen maximum, they will be paid only the corresponding amount.
See the example below:
If you have set the click price at 1 DKK with a maximum limit of 1.000 DKK and the creator gets 500 clicks, they will earn 500 DKK.
If, however, the creator gets 1.500 clicks, they will only earn 1.000 DKK, as you have set the limit to 1.000 DKK.
Note: robot clicks and potential fake clicks are not paid for, and they are automatically removed.
See how to create a campaign here.