Make Influence does not require products to be sent to creators, but we strongly recommend that you choose to send products to your registered creators.

Our experience shows that creatorscan promote your products much better with a product in their hands. When they can see, touch, and experience the product themselves, they will be able to make a more credible and personal promotion. It can also be difficult to create personalized and credible content without having products to showcase.

If you work with very expensive products and are not able to send them to the creators, or if you do not have a webshop, it is possible to run creator marketing without sending a product. Of course, not having a product to get the creators' hands-on does limit the type of content they can create for you.

Although sending products to influencers is not required for Make Influence, it is recommended. Doing so will allow the creators to showcase a product to their audience in the most effective and convincing way. If working with expensive items or not having a webshop, creators are still able to create content, although it will be more difficult.