Using the Data on a Creator
The platform gives you access to a wide range of data on each individual creator. The data covers the last 14 days and is updated daily so that you can always keep track of the correct numbers.
Explained Data Points
Below are briefly explained the data points that are available:
Categories: The creators self-selected 3 categories.
Followers: The number of followers on their Instagram channel.
Profile views: The total number of times the creators profile has been viewed.
Reach: The total number of times the creators posts and stories have been uniquely viewed.
Impressions: The total number of times the creators posts and stories have been viewed.
Follower countries: The geographic distribution of followers by country.
Follower cities: The geographic distribution of followers by city.
Follower gender distribution: A pie chart showing the gender distribution of followers.
Follower gender and age distribution: This shows the distribution of followers by gender and age groups and can be used for direct comparison of potential target audience.
Making the Most of the Data
Make the most of the data by carefully checking that there is a match between the creators followers and your target audience. The data can help you get started, but also take the time to look at the creators Instagram profile to see if their universe fits your brand.
Conclusion
This data is a great starting point to help you find creators that best match your target audience. By combining the data points available with a thorough look at the creators social profiles, you can better understand the creators and their audience.