If you have received a lot of traffic through influencers, but no sales, there might be some important factors worth looking into.
Have you allowed deep linking?
It is important to consider which page followers land on and if it is on the same page as the product from the influencer. If visitors land on a completely different page, or for example the front page, potential customers can be lost as they have to actively try to find the item they were interested in. Deep linking helps to link followers directly to the item they are searching for and helps build trust. To learn more about deep linking, click here.
Is your website user-friendly?
It is important that your website is user-friendly and easy to navigate and use. You should consider if it is easy to find items and add them to the cart and if there are any features that could disrupt the user experience and prevent potential customers from purchasing items. You can ask your influencers if they have received any feedback from their followers that can help you make improvements. To learn more about re-marketing, click here.
Give influencers freedom in the collaboration
In order to ensure successful collaboration, it is important to give influencers the freedom to promote your products as they usually talk about them on their media platform. Influencers know what is likely to convert, so rely on this in order to maximize success. It is also important to be creative and produce different types of content.