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Amazon Sales Rank by Category

In this article, we will guide you on how the sales rank is structured in various categories.

Luca avatar
Written by Luca
Updated over 5 months ago

In today's guide, we look at the importance of Sales Rank and its unique categories. It is important to us that all ProfitPath members in particular understand exactly what is meant by this and can better assess for themselves how, for example, the product is generally ranked and is running on the market.


Why is it Important to understand Sales Rank Categories?


It will help you understand at what sales rank it is still worthwhile to source for products and you will get a feeling on how big a category really is!


What exactly is the Amazon Sales Rank?


The sales rank on Amazon is a numerical representation of a product's popularity and sales performance within a specific category. A lower sales rank indicates higher sales and popularity, while a higher rank suggests lower sales. The rank is updated hourly based on recent sales data, providing customers with an idea of a product's current demand and competitiveness in its category.

Keep in mind that sales ranks are category-specific, meaning a product may have a high rank in one category and a lower rank in another and is only meaningful when compared to other products within the same category.


Sales Rank Amazon Germany - Updated 01.02.2024

Category

Top 0.5%

Top 1%

Top 3%

Top 5%

Top 10%

Top 25%

Total

Auto & Motorrad

81,312

162,624

487,871

813,118

1,626,236

4,065,590

16,262,358

Baby

16,283

32,566

97,699

162,832

325,663

814,158

3,256,633

Baumarkt

113,696

227,392

682,177

1,136,961

2,273,922

5,684,805

22,739,220

Beleuchtung

17,207

34,415

103,244

172,074

344,148

860,371

3,441,483

Bier, Wein, & Spirituosen

1,153

2,306

6,917

11,528

23,055

57,638

230,552

Bücher

192,357

384,714

1,154,141

1,923,568

3,847,135

9,617,838

38,471,350

Bürobedarf & Schreibwaren

21,024

42,049

126,146

210,244

420,488

1,051,219

4,204,875

Computer & Zubehör

34,541

69,083

207,249

345,414

690,829

1,727,072

6,908,288

Drogerie & Körperpflege

26,330

52,660

157,981

263,302

526,604

1,316,509

5,266,035

DVD & Blu-ray

7,820

15,639

46,918

78,197

156,393

390,983

1,563,930

Elektro-Großgeräte

3,694

7,387

22,162

36,936

73,873

184,681

738,725

Elektronik & Foto

85,007

170,013

510,040

850,066

1,700,132

4,250,330

17,001,321

Fashion

577,521

1,155,042

3,465,126

5,775,210

11,550,420

28,876,050

115,504,198

Games

4,483

8,967

26,900

44,833

89,667

224,167

896,668

Garten

59,548

119,095

357,286

595,477

1,190,953

2,977,383

11,909,532

Gewerbe, Industrie & Wissenschaft

28,866

57,732

173,196

288,661

577,321

1,443,303

5,773,210

Handmade Produkte

1,845

3,690

11,071

18,451

36,902

92,256

369,023

Haustier

25,741

51,483

154,449

257,415

514,829

1,287,073

5,148,290

Kosmetik

28,964

57,927

173,782

289,637

579,275

1,448,187

5,792,749

Küche, Haushalt & Wohnen

290,640

581,280

1,743,840

2,906,401

5,812,801

14,532,003

58,128,013

Lebensmittel & Getränke

6,051

12,102

36,305

60,508

121,015

302,539

1,210,154

Musik-CDs & Vinyl

16,213

32,427

97,280

162,133

324,265

810,663

3,242,651

Musikinstrumente & DJ-Equipment

7,665

15,329

45,988

76,647

153,294

383,234

1,532,937

Software

261

522

1,567

2,612

5,225

13,062

52,249

Sonstiges

646

1,292

3,875

6,459

12,918

32,294

129,175

Spielzeug

34,636

69,271

207,814

346,357

692,715

1,731,787

6,927,147

Sport & Freizeit

70,235

140,471

421,413

702,355

1,404,710

3,511,775

14,047,098

Totals

1,753,739

3,507,479

10,522,436

17,537,393

35,074,786

87,686,966

350,747,864

Sales Rank for all Regions:

What does all this tell us?

With this table you can see how big a particular category is on Amazon.

Let's take a look at the fashion category, for example. Fashion is the largest category on Amazon Germany and has a total of 115,504,198 products! The top 1% sales rank would therefore be 1,155,042.

​Secondly, let's take a look at the software category. Software is the smallest category on Amazon Germany and has a total of 52,249 products! The top 1% sales rank here would therefore be 522.

From this we can conclude that products in the fashion category still sell well at much higher sales ranks, in contrast to the software category. ​

This means we can assess categories much better and can now strategically source products in regions with higher sales ranks in categories such as fashion, kitchen, household & living, books and DIY. ​

Conversely, we can stop sourcing in categories such as software, games or musical instruments & DJ equipment, where the categories have significantly lower sales rank areas. ​

What exactly can I do with this information in ProfitPath now?

You could use a preset that contains categories in a specific area and build a ProfitPath Filtering preset around it.

In this example, I've created a preset focused for sourcing products fast selling products. With this information, you can construct numerous exceptional presets.

​Conclusion

Your key takeaway should be that sales rank does not equate equally across different categories! It's crucial to understand the size variations among categories and leverage that knowledge to your advantage.

If you have further questions, please do not hesitate to contact our support team via discord or write us an email at public@profitpath.app

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