BYOV (Bring Your Own Video) allows you to use your own content, such as music videos, behind-the-scenes clips, or fan content, when creating campaign creatives.
This gives you more control over how your track is visually represented.
What BYOV allows you to do
Upload your own videos directly to Creative Studio and Paid Growth
Combine your videos with Soundlink's video library creatives
Maintain consistent branding.
Your uploaded videos will appear in Creative Studio → My Uploads, where you can select them just like any other creative.
How to upload your own video
Follow these steps to upload a video:
Open Creative Studio
Go to the My Videos (Beta) tab
Click Add video
Select your video file from your device
Wait for the upload and processing to complete
Your video will appear in My Uploads.
Processing usually takes a few minutes depending on file size.
Video requirements
To ensure smooth campaign performance, uploaded videos must follow these limits:
File format: MP4
Maximum file size: 50MB
Aspect Ratio: 9:16 (eg. 1080x1920 or 720x1280)
Recommended video length: 15 seconds
Maximum uploads per day: 10 videos
Maximum storage per organization: 1GB
Videos outside these limits may fail to upload.
Best practices
When preparing your own video, keep in mind that several interface and campaign elements may appear on top of it when shown in audience feeds.
Soundlink captions
Unless you remove the Soundlink Caption, it appears in the top third of the video. Avoid placing important visual elements or text in that area.Soundlink CTA on paid campaigns
Paid Growth campaigns display a "Listen now on Spotify" badge. Keep the lower portion of the video clear so this element does not cover key visuals.Social platform interface elements
TikTok and Instagram add interface elements on the right side and bottom of the screen (likes, comments, profile info). Avoid placing text, faces, or important visuals near these edges.Keep key content centered
If your video includes text, faces, or other important elements, position them toward the center of the frame to ensure they remain visible after overlays appear.
Things to know
Uploaded videos are processed and stored securely before becoming available in Creative Studio.
Videos may take a few minutes to appear after uploading.
If a video fails to upload, try reducing the file size or ensuring it is in MP4 format.
Need help?
If you're having trouble uploading your video or it does not appear in Creative Studio, contact support through Intercom and our team will help you troubleshoot.