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Exclude products from shop search and product feeds

Exclude products from shop search and product feeds. Prerequisites, steps and checks.

Control which product groups and templates are excluded from the search index and affected product feeds.

This guide is for administrators with access to Assortment → Settings. The setting can affect both search results and product feeds. Basic shop search and feeds are available in Go, Plus and Pro; product templates require that feature to be available in the shop.

Choose the right visibility control

An index exclusion is not access control. A product can remain accessible by direct URL and, depending on other settings, through menus or product groups. This is also different from search-engine noindex. Do not use it to protect confidential products or guarantee removal of an already indexed Google page.

To exclude a product from one particular external feed, first check that feed’s own selection/exclusion options. A general group exclusion can affect more products and channels than intended.

Add or remove an exclusion

  1. Open Assortment → Settings and find Exclude from search result and product feeds (called “Exclude from index” in older views).

  2. Check the product’s groups and any product template. Use internal IDs, rather than names or product numbers.

  3. Enter group IDs under Product Group(s) and template IDs under Product Template(s) . Separate multiple IDs with spaces.

  4. To restore visibility, remove only the intended ID and keep other deliberate exclusions. Save the setting.

Check after updating

Search for a known product name or number in the correct shop. Also check the relevant feed. Search-index updates and external feed retrieval can happen at different times; saving the setting does not prove that every channel has already changed.

If the product is missing without an index exclusion, check its active state, primary group, stock-related hiding rules and shop selection. The same symptom can have several causes. Give support the product number, shop ID and affected query or feed.

Quick start

  1. Identify whether the issue concerns shop search, a feed or access.

  2. Open Assortment → Settings and check the correct ID.

  3. Save only the intended change.

  4. Verify search results and the affected feed after updating.

Product templates are normally included in Plus and Pro. A search/feed exclusion requires no theme change, but does not replace customer login or other access control.

Product setting for exclusion from search results and product feeds
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