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What is the maximum number of product variants on Target+?

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Written by Sam E.
Updated this week

Sellers on the Target+ marketplace are limited to a maximum of 300 variants per product. These variations are managed using up to two attribute categories, such as color and size. Although the ceiling is 300, Target+ recommends using 20 or fewer variants to ensure a streamlined customer experience and easier product management. This policy helps maintain the platform's curated, user-friendly shopping environment.

  1. Maximum Limit: You can list up to 300 unique variants (child SKUs) for a single product.

  2. Recommended Limit: For optimal performance and customer experience, it is best to keep the number of variants at 20 or fewer.

  3. Variation Structure: The system is built for two levels of variation, using a "Primary Variant Name" (e.g., Color) and a "Secondary Variant Name" (e.g., Size).

  4. Purpose: These limits ensure product pages remain clean, organized, and easy for customers to navigate, reflecting the high-quality, curated nature of the Target+ marketplace.

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