Target Label Information Requirements
Overview
For any item that has nutrition facts, drug facts, ingredients, and/or allergen statements, Target is legally required to provide this information to the guest. This information appears as ‘Drug Facts’ or ‘Label Info’ on the item’s Product Detail Page (PDP). Brands can choose which Target trusted partner to work with: Label Insight, Pinto or Syndigo. Images of label information may be included in the image carousel only to supplement, but not replace, the label information section of the PDP.
Getting Started
To get started, contact one of the approved providers. Each provider has different capabilities, timing, and pricing. We recommend contacting each provider to determine which one is best for your needs.
| Label Insight (Nielson IQ) | Syndigo | Pinto |
Services | · Supplies Label Information<br>· Provides attributes for Wellness Badges | · Supplies Label Information<br>· Does not provide data for Wellness Badges | · Supplies Label Information<br>· Provides attributes for most Wellness Badges |
Cost | · Free to vendors/manufacturers | · ~$300/sku for vendor/manufacturer | · Free to vendors/manufacturers through January 31, 2025 |
Service Level | · 2–3-week level of service | · 2-week level of service | · 2-week level of service |
Multipacks/Varied Weight | · Does not handle multipacks or varied weights | · Can handle multipacks, varied weights | · Can handle multipacks, varied weights |
Onboarding | To get started, go to NielsenIQ Vendor Onboarding | To get started, visit https://syndigo.com/target/ | To get started, complete the Pinto Set-up Form |