Looking to advertise on TikTok and pay in naira? This FAQ provides quick answers to common questions about getting started, managing campaigns, and leveraging TikTok's ad features, from account setup and payments to targeting and conversion tracking.
Q: How do I get started with advertising on TikTok?
A: To get started, you'll need to create a TikTok Business Center Account, set up your ad account, and then you can begin creating campaigns through the TikTok Ad Manager. With AdPay, you get to create a TikTok Business Center account and pay for TikTok Ads in Naira. Get started here.
Q: What are the payment methods for TikTok ads?
A: AdPay allows advertisers to pay for TikTok Ads via Bank Transfer and in Naira, based on our partnership with TikTok.
Q: What budget options are available for TikTok ads?
A: TikTok offers various budget options, including daily and lifetime budgets, allowing advertisers flexibility in managing their spending.
Q: How can I track conversions for my TikTok ad campaigns?
A: You can track conversions by setting up the TikTok Pixel on your website, which allows you to monitor actions users take after seeing your ads, such as purchases or sign-ups.Business
Q: What is a TikTok Business Center Account?
A: A TikTok Business Center Account is a centralized platform for businesses to manage their ad accounts, collaborate with team members, and access various advertising tools and features.
Q: What is TikTok Ad Manager?
A: TikTok Ad Manager is the self-serve platform where advertisers can create, manage, and optimize their ad campaigns on TikTok, offering tools for targeting, bidding, and creative management.
Q: What targeting options are available on TikTok?
A: TikTok offers a wide range of targeting options, including demographics (age, gender, location), interests, behaviors, and custom audiences, allowing you to reach specific user segments.
Q: Is there a minimum spend requirement for TikTok advertising?
A: While TikTok does not have a strict minimum spend for campaigns, there are often recommended daily or lifetime budgets to achieve meaningful results.
Q: Are there any service charges for making payments for TikTok ads?
A: Yes, payments for TikTok ads made via AdPay are subject to a 3.5% AdPay service fee and a 7.5% Value Added Tax (VAT).
Q: Who needs ARCON certification for TikTok advertising in Nigeria?
A: In Nigeria, advertisers creating certain types of advertisements, particularly those advertising financial service products, alcohol, and crypto, may require ARCON (Advertising Regulatory Council of Nigeria) certification to ensure compliance with local advertising laws. Reach out to us here to apply for ARCON certificate.
Q: What types of ad campaigns can I run on TikTok?
A: TikTok offers various campaign objectives, including reach, traffic, app installs, video views, lead generation, and conversions, allowing you to choose the best option for your marketing goals.
Q: What type of business is TikTok Ads more suitable for?
A: TikTok Ads are particularly suitable for businesses targeting a younger demographic, those with visually appealing products or services, and brands that can create engaging, short-form video content. It's effective for driving brand awareness, engagement, and direct conversions, especially for e-commerce, fashion, beauty, entertainment, and tech companies.