Recommended prices is a forecasting and bid selection tool which reflects the percentage increase in audience coverage to the current value.
How does the tool work?
Using this functionality, you can set appropriate rates, while maintaining efficiency, and get maximum coverage at minimum costs.
What are the main pros and cons?
The tool directly affects an increase in efficiency of targeted purchase. For a higher bid you get more traffic, because you can see how big will be an increase in the coverage and at what exact bid. Now, other things being equal, you will not overpay.
However, it's important to understand that the recommended prices have a predictive nature because they reflect an increase in coverage to the current value.
Let's have a look at an example.
Recommended prices are in the 'Ads' section.
Each ad has its own price. For the second one on the screenshot it is 2,50 rubles. But, if you increase the price up to the recommended value 3,8, the coverage will increase by +296%.
Important
The highest bid is not always equal to the highest efficiency.
If at some moment the recommended prices do not load, this means that there is no enough data yet or that the auction has just been updated: your recommendations are being calculated and you have to wait a bit.
Use the best recommendation as it has the highest efficiency, the option is highlighted with a medal icon.