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Campaign Rating
AdProfex avatar
Written by AdProfex
Updated over 4 months ago

What is advertising campaign rating?

Advertising campaign rating is one of the coefficients that is taken into account in the auction.

The tool allows you to get a better position not only by bidding. If your advertising campaigns meet a number of requirements, you will get a higher rating.

The maximum by which you can increase your place in the auction using this functionality is 10%.

Rating for Native campaigns

The table below presents the criteria and settings that form the rating for native campaigns.

Format

What are the points given for?

Maximum points

Explanation

Native

Targeting to all browsers

1

Browser targeting not selected

Native

There are selective prices with increasing coefficient

1

There is at least one site coefficient over 1

Native

More than the specified limit of traffic was purchased over the past 24 hours

5

  • 5000 rubles or 100$ -1 point

  • 15000 rubles or 250$ - 2 points

  • 25000 rubles or 350$ - 3 points

  • 35000 rubles or 600$ - 4 points

  • 50000 rubles or 1000$ - 5 points

Native

Advertising campaign spend over the past 24 hours is more than 5k rubles / $100

1

-

Native

The advertiser sends a postback

2

The advertiser has set up postbacks that come regularly

Native

There are active ads in the push campaign

1

-

Total: 11 points.

Rating for Push campaigns

Criteria and settings that form the rating for push campaigns.

Push

There are selective prices with increasing coefficient

1

There is at least one site coefficient over 1

Push

More than the specified limit of traffic was purchased over the past 24 hours

5

  • 5000 rubles or 100$ - 1 point

  • 15000 rubles or 250$ - 2 points

  • 25000 rubles or 350$ - 3 points

  • 35000 rubles or 600$ - 4 points

  • 50000 rubles or 1000$ - 5 points

Push

Advertising campaign spend over the past 24 hours is more than 5k rubles / $100

1

-

Push

The advertiser sends a postback

2

The advertiser has set up postbacks that come regularly

Push

The advertiser has more than 1 active push ad in the campaign

1

-

Total: 10 points.

How it works: for compliance with each paragraph you get a certain point, and the final coefficient is calculated. The higher rating of the campaign, the more chances to get a leading position in an auction.


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