What is advertising campaign rating?
Advertising campaign rating is one of the coefficients that is taken into account in the auction.
The tool allows you to get a better position not only by bidding. If your advertising campaigns meet a number of requirements, you will get a higher rating.
The maximum by which you can increase your place in the auction using this functionality is 10%.
Rating for Native campaigns
The table below presents the criteria and settings that form the rating for native campaigns.
Format | What are the points given for? | Maximum points | Explanation |
Native | Targeting to all browsers | 1 | Browser targeting not selected |
Native | There are selective prices with increasing coefficient | 1 | There is at least one site coefficient over 1 |
Native | More than the specified limit of traffic was purchased over the past 24 hours | 5 |
|
Native | Advertising campaign spend over the past 24 hours is more than 5k rubles / $100 | 1 | - |
Native | The advertiser sends a postback | 2 | The advertiser has set up postbacks that come regularly |
Native | There are active ads in the push campaign | 1 | - |
Total: 11 points.
Rating for Push campaigns
Criteria and settings that form the rating for push campaigns.
Push | There are selective prices with increasing coefficient | 1 | There is at least one site coefficient over 1 |
Push | More than the specified limit of traffic was purchased over the past 24 hours | 5 |
|
Push | Advertising campaign spend over the past 24 hours is more than 5k rubles / $100 | 1 | - |
Push | The advertiser sends a postback | 2 | The advertiser has set up postbacks that come regularly |
Push | The advertiser has more than 1 active push ad in the campaign | 1 | - |
Total: 10 points.
How it works: for compliance with each paragraph you get a certain point, and the final coefficient is calculated. The higher rating of the campaign, the more chances to get a leading position in an auction.