Types of targeting
Country/Region — allows you to show ads to the users of a specific country or a specific region of the country. The country is determined by IP database MaxMind, slight errors in the accuracy of determination are possible.
Devices — ability to display ads to the users of desktop or mobile devices.
Browser — allows you to display ads only to the users who have opened the website from a specific browser.
Targeting by telecom operator — allows you to select specific telecom operators from the list and display ads only to their clients.
Time targeting — allows you to select any time and day of the week for campaigns display.
Traffic sources — the ability to display ads only on websites or a news aggregator.
The news aggregator is a website which purchases news traffic from other advertising networks. The largest and highest in quality source of traffic. It is not recommended to exclude it.
Website - directly connected platforms.
Blacklist of placements — you can exclude websites, which do not meet your traffic quality requirements. To do this, add their identifiers separated by commas to the appropriate field.
Ability to include/exclude targeting
Set up targeting so that target only desired audience and completely exclude an unwanted one. To do this, add categories which should be ignored to the list of excluded.
For example: in the advertising campaign in Indonesia we should include traffic from the showcases and only mobile devices with Android operating system and Chrome browser. But exclude English language.
What do we get? Budget economy by reducing irrelevant impressions and conversions.
Time Targeting
Use flexible and convenient selection of ad impressions schedule. Select the needed time and days of the week for campaigns display. The system will ensure that your campaign launches and stops as scheduled.
Targeting by telecom operator
There are numerous well-known brands in the list.
Targeting has including/excluding option from the campaign settings.
While analyzing traffic you may notice that one of the operators gives higher convertion than others and set up targeting on it.
Targeting by browser
Determines the browsers on which ads are going to be displayed. The targeting has including/excluding option from the campaign settings. While analyzing traffic you may notice that users of some browsers give higher convertion than others.
Targeting by operating system
Determines the platforms on which ads are going to be displayed. The targeting has including/excluding option from the campaign settings.