Move on to creating a campaign.
1. Click «Create a campaign» button.
We give the name of the advertising campaign based on our convenience.
For example, “Joints/mob/eu/sites”. Correct campaign naming will help you find the right campaign faster if you have a large list of campaigns.
2. Destination URL can be taken from the affiliate program.
3. Do not forget about macros that are located under the “Destination URL” field, they help transfer data to the tracker.
4. Set limits – daily or total for a campaign.
5. Set up displays based on user geography. The function determines in which GEO or region your ad will be displayed.
6. Set browser language. The option identifies users with the specified browser language.
7. Select type of the devices where your ads will be displayed. You can select all devices at once or several needed ones.
8. Targeting by:
Browser;
Operating system;
Telecom operator.
Recommended to use when you have traffic source analytics data.
9. Determine the traffic source
You can select the type of platform where your ads will be displayed.
Showcase;
Websites.
Showcase is a news website with ads. The volume of showcase traffic is 3-4 times more than on websites. The feature of showcase traffic is high audience share 55+ (more than 70%).
Websites are thematic sites, news resources, women's sites, health, recipes, etc. Audience age 45+ (80%) Gender — mostly women (65%), men (35%).
10. Blacklist
Blacklist is a set of websites where your ad display will be prohibited.
11. Schedule of displays
Select the time range in which users will see your ad:
12. Contextual segments
They allow you to set up and optimize advertising campaigns quickly and what's most important efficiently.
The functionality of these settings is described in detail in the articles Contextual segments
13. Microbidding.
Is set by the following parameters
Platform
Time of the day
Country
Browser
Telecom operartor
It is recommended to use when you already have analytics on the traffic source. Then, using this setting, you can optimize the campaign. More detailed use of this tool is described here.
When you are setting targeting you can see in the right block «Available number of displays per day» the change of the indicator.
It reflects the approximate number of impressions that you can realistically get, taking into account the selected targets. The forecast is based on data for the past day.
Please note that when selecting contextual or audience data, forecast does not work.
Once you have filled out all the fields, click the “Save” button.
Your advertising campaign has been created!
Please note that stopping ads, both manually and by time targeting, takes about 15 minutes. Since it is technically impossible to remove ads from sites immediately after stopping (but they can no longer be displayed on new sites), clicks may arrive within a short period of time.
For example, if a user opened a website and an ad had already been displayed on its page, but the user clicked on it after a period of time (at a time when you had already stopped the advertising campaign). Therefore, it is also possible to stop ads when there are 50 USD, so that you do not go into the red with large volumes of traffic.
Done, click “Save”, go to the general list of campaigns and proceed to creating ads.
Further: Creating Native Ad