In this article we will look at the step-by-step creation of a popunder campaign.
1. Click the "Create a campaign" button.
2. Give a name to the advertising campaign.
For example, "Joints/mob/ru/sites". Correct naming will help you find the right ad campaign faster if you have a large list of campaigns.
3. Select the Popunder campaign type.
4. We recommend using macros. They are located under the "Destination URL" field and help transfer data to the tracker.
5. Set limits – daily and total for the campaign.
6. Set up impressions by user geography. The function determines in which GEO or region your ads will be displayed.
7. Set up browser language. The option identifies users with the specified browser language.
8. Select the devices on which your ads will be displayed. You can select all devices at once or select several necessary ones.
9. Set the frequency of display
Please note that the minimum is set to 1 display, 1 hour and maximum is 24 hours.
The feature ‘Exclude IP addresses’ allows you to specify a list of IP addresses from which you do not want to receive traffic. To configure an IP exclusion, enter the IP addresses or IP ranges you want to exclude, separated by commas. Each entry must be on a new line. You can specify IP addresses in the following formats:
separate IP address: 178.155.31.47,
IP address range: 178.155.31.47-178.155.31.50
CIDR addressing format: 178.155.31.47/30
Using the IP Exclusion feature will allow you to more accurately target your advertising campaign and exclude unwanted traffic from specific IP addresses.
10. Add data to the blacklist or use the "automatic rules for blacklists" tool. A blacklist is a list of sites where your ads will be prohibited from being displayed.
11. Select the time range in which users will see the ad.
12. Microbidding is set up according to the following parameters:
platform;
time of day;
country;
browser;
telecom operato;
device manufacturer.
It is recommended to use it after you have collected analytics on the traffic source. After that, you can use this setting to optimize the campaign. More detailed use of this tool is described in the article.
Selective prices for websites also work, this functionality is described in the corresponding article.
After you fill in all the fields, click the "Save" button.
Your advertising campaign has been created!
Done, click “Save”, get to the general list of campaigns and proceed to creating ads.
Next: Creating a popunder ad