Contextual segments are a list of verified websites grouped by common features that meet certain parameters: age or gender of the audience, average CR according to verticals and other targeting settings.
Male and female audiences - among the selected sites are those with the highest audience share of visiting by the proposed audience. (Works on sites only).
High CR on Nutra vertical — fits the campaigns, which can not be optimized with the help of blacklists and selective prices. (Works on sites and showcase).
High audience share 55+ — sites and their sections where audience density 55+ (more than 60%). (Works on sites and showcase).
Pay Attention!
The functionality is yet available only for RU and CIS.
If your advertising campaign already shows good results, then using one of already-made segments may significantly reduce the volume of purchased traffic.
The use of segments cuts the traffic coverage, but at the same time the ads may get higher CTR and higher probability of conversion.