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Contextual Segments
AdProfex avatar
Written by AdProfex
Updated over 5 months ago

Contextual segments are a list of verified websites grouped by common features that meet certain parameters: age or gender of the audience, average CR according to verticals and other targeting settings.

Male and female audiences - among the selected sites are those with the highest audience share of visiting by the proposed audience. (Works on sites only).

High CR on Nutra vertical — fits the campaigns, which can not be optimized with the help of blacklists and selective prices. (Works on sites and showcase).

High audience share 55+ — sites and their sections where audience density 55+ (more than 60%). (Works on sites and showcase).

Pay Attention!

  • The functionality is yet available only for RU and CIS.

  • If your advertising campaign already shows good results, then using one of already-made segments may significantly reduce the volume of purchased traffic.

  • The use of segments cuts the traffic coverage, but at the same time the ads may get higher CTR and higher probability of conversion.

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